Articles and Opinion

Strategy

How to make wonderful decisions

García-Castro, Roberto; Ariño, Miguel Angel To make wonderful decisions, companies need to strike the right balance between effectiveness, attractiveness and unity, and then hone their strategic, executive and leadership abilities. These diagnostic tools may help. Read article
Finance

When morals meet models: ethics in banking

Beunza, Daniel Has our reliance on financial models gone too far? In the post-crisis order, more and more people are taking ethics in banking seriously. Here is how managers can take back control. Read article
Innovation and Change

Innovative spirit: lessons in leadership from the Sagrada Familia

Lee, Yih-Teen; Ribera, Alberto; McBride, Emily The Sagrada Familia by the architect Antoni Gaudí is proof of how to turn vision into reality. By taking a cue from Gaudí, executives may be inspired to realize their own visions in ways they never thought possible before. Read article
Innovation and Change

The creative odyssey of Stanley Kubrick

IESE Insight This year marks 20 years since the death of the visionary director, Stanley Kubrick. As a retrospective of his work tours the world, we revisit his groundbreaking classic, 2001: A Space Odyssey, to discover some keys to innovation from the filmmaker's creative process. Read article
Marketing

Inspire, diverge, converge: 3 steps to better decisions

Stremersch, Stefan Business leaders are under more pressure than ever to resolve strategic dilemmas. Citing research contained in his book, IESE professor Stefan Stremersch proposes a three-pronged approach that can spur your organization toward greater profitability and success. Read article