Studies and Reports

Service and Operations Management

How profitable are bike-sharing systems?

Martínez, Sergi; Tapia, Albert; Bernardo, Valeria; Rodríguez Planas, Miquel; Ricart, Joan Enric For every 1 euro invested in urban bike-sharing programs, cities are seeing as much as 1.72 euros in return. Will this golden era of cycling last? A look at the economics, well-being and future directions on two wheels. Read article
Service and Operations Management

Are electric cars the future?

Sachon, Marc; Welter, Beatriz

All around the world, more voices are calling for urgent action to address the climate crisis. While completely phasing out fossil-fuel vehicles by 2030 may be unrealistic, electric cars do hold enormous promise in certain scenarios, as key data from IESE's latest report on the automotive sector reveals.

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Information Technologies

London, the smartest city in the world in spite of Brexit

Berrone, Pascual; Ricart, Joan Enric; Duch, Ana; Carrasco, Carlos Despite the uncertainty surrounding Brexit, the capital of the United Kingdom reigns as the world's "smartest" city, according to the IESE Cities in Motion Index 2019. Read article
Marketing

The mistake of allocating more resources to your best customers

Valentí, Albert; Srinivasan, Shuba; Yildirim, Gokhan; Pauwels, Koen Chances are, you allocate your direct mail marketing budget to your top customers and use email for everyone else. If so, you're doing it all wrong, according to a new study led by Albert Valenti. Read article
Economics

The United States, China and Germany, the most appetizing markets

Caldart, Adrian; Gifra, Júlia; Pasamón, Fernando Three countries as distinct and distant as the United States, China and Germany once again top the annual ranking of the most attractive markets for food and beverage exports, according to a report by Adrian Caldart and Júlia Gifra. Read article

Latest IESE documents

The Economic Impact of Bike Sharing in European Cities Martínez, Sergi; Tapia, Albert; Bernardo, Valeria; Rodríguez Planas, Miquel; Ricart, Joan Enric
IESE Cities in Motion Index 2019 Berrone, Pascual; Ricart, Joan Enric; Duch, Ana; Carrasco, Carlos
Vademecum on Food and Beverage Markets Caldart, Adrian; Gifra, Júlia; Pasamón, Fernando