Research Papers

Marketing

Optimizing influencers' influence: which brands to promote where?

Isabelle Engeler; Kate Barasz Whose opinion about running shoes would you trust more? Someone loyal to one brand or someone who mixes and matches up their exercise gear? Research by Isabelle Engeler points to the latter. Read article
Accounting and Control

What is the environmental impact of hydraulic fracturing?

Pietro Bonetti; Christian Leuz; Giovanna Michelon Pietro Bonetti and coauthors decided to study the role of disclosure rules for companies engaging in hydraulic fracturing, aka fracking. Their research has led to a novel way of assessing fracking's impact on surface water. Read article
Economics

How to escape the success trap -- and not fall into another one

Enrique Ide Research suggests that current success can be detrimental to innovation, even in a completely "rational" or "hyper-paranoid" organization. IESE's Enrique Ide offers advice to escape the success trap. Read article
Strategy

Patently underrepresented: Why humankind needs more female inventors

Rembrand Koning; Sampsa Samila; John-Paul Ferguson New research in Science finds that patents filed by female inventors are more likely to focus on women's health, but that relatively few women are filing patents. The paper points to untapped opportunities for innovation. Read article
Marketing

What's in a number? Numerical nudging to boost motivation and decision-making

C. Lembregts; Jorge Pena Marin Try expressing your goals in large numbers to help put yourself in the right mindset to achieve them. And to prod customers to make sales decisions, try presenting them with round numbers first and then precise ones close to the point of purchase. Read article

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