Research Papers

Marketing

Gear up for innovation and branding opportunities

van Everdingen, Yvonne; Hariharan, Vijay Ganesh; Stremersch, Stefan When sporting gear companies participate in major competitions, like Formula One, what they stand to gain depends on what they're already spending. Read article
Service and Operations Management

Designing the optimal supply base: how many suppliers?

Martínez de Albéniz, Victor; Wang, Jiao Designing an optimal supply base is challenging, especially for fashion apparel retailers and other companies with many innovative products. New research proposes a modeling framework that can help determine the optimal supply-base size depending on certain circumstances. Read article
Strategy

Goals made EASIER: a diagnostic tool for sustainable development

Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel; Bernardo, Valeria; Salvador, Jordi; Piedra Peña, Juan; Rodríguez Planas, Miquel Collaborations between the public and private sectors can help turn the U.N. Sustainable Development Goals into achievements. IESE professors present a model called EASIER to assess projects in terms of their contributions to these goals. Read article
Strategy

Job stickiness? The unexpected benefit of patents

Melero, Eduardo; Palomeras, Neus; Wehrheim, David A surprising finding about patented innovations has implications for managing patent-heavy firms. Research by IESE's David Wehrheim and co-authors may lead the way for larger investments in inventors' learning and development for the long term. Read article
Finance

Why winners keep winning: the knock-on effect of early VC success

Nanda, Ramana; Samila, Sampsa; Sorenson, Olav Early venture capital success often leads to continued success. New research explores how VC firms maintain these winning streaks, and shows that to access lucrative investments, VC managers' individual skills matter less than their track record. Read article

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