Research Papers

Economics

How to escape the success trap -- and not fall into another one

Enrique Ide Research suggests that current success can be detrimental to innovation, even in a completely "rational" or "hyper-paranoid" organization. IESE's Enrique Ide offers advice to escape the success trap. Read article
Strategy

Patently underrepresented: Why humankind needs more female inventors

Rembrand Koning; Sampsa Samila; John-Paul Ferguson New research in Science finds that patents filed by female inventors are more likely to focus on women's health, but that relatively few women are filing patents. The paper points to untapped opportunities for innovation. Read article
Marketing

What's in a number? Numerical nudging to boost motivation and decision-making

C. Lembregts; Jorge Pena Marin Try expressing your goals in large numbers to help put yourself in the right mindset to achieve them. And to prod customers to make sales decisions, try presenting them with round numbers first and then precise ones close to the point of purchase. Read article
Accounting and Control

The sweeping change of net zero emissions

Miguel Duro Can the Big Three asset managers -- BlackRock, Vanguard and State Street -- influence companies to clean up their acts and lower their carbon emissions? Miguel Duro discusses his research on how they do it and why you should pay heed. Read article
Marketing

Overconfident? Underconfident? Here's how we tend to miss the mark in predicting performance

Isabelle Engeler; Gerald Häubl Why do most people believe they drive better than average? Are we wrong about our own abilities or about others'? New research uncovers the sources that drive our erroneous performance predictions relative to our peers. Read article