Books

Marketing

Direct to consumer: How to reach your clients when stores disappear

Nueno, José Luis According to José Luis Nueno, mass-market companies have underestimated the power of e-commerce and the direct-to-consumer (DTC) brands that are digital natives. By 2025, online commerce will have changed the marketplace irreversibly. Read article
Leadership and People Management

10 tips to take charge of your life

Huete, Luis María Navigate through life . . . or let the tides dictate where you'll go. IESE's Luis Huete offers 10 pointers to take the helm and pursue your dreams and ambitions. Read article
Strategy

Creative frontiers: How categories and structures impact businesses based on creativity

Maoret, Massimo; Jones, Candace Massimo Maoret and Candace Jones have co-edited an academic volume exploring the impact of social structures and categories on creative industries -- including the businesses of advertising, art, architecture, music, fashion and wine. Read article
Strategy

How to be a global city that's not a victim of its own success

Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel No one wants to become the next Venice, where residents feel trampled by overtourism. The key for any global city is to prevent its international outreach from destroying the local quality of life. Read article
Business Ethics and Corporate Social Responsibility

A roadmap for ethical excellence

Melé, Domènec Domènec Melé updates and expands his core text on business ethics to offer a practical, people-centered guide to promoting human excellence in organizations. Read article

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