Books

Corporate Governance

Don't just look into the future: script it

Miquel Lladó Life is uncertain and therein lies a great part of its beauty. Miquel Lladó's new book recommends putting your projection of the future down on paper, not just pondering it. The act of writing is key for Lladó's "strategy on a page." Read article
Marketing

Direct to consumer: How to reach your clients when stores disappear

José Luis Nueno According to José Luis Nueno, mass-market companies have underestimated the power of e-commerce and the direct-to-consumer (DTC) brands that are digital natives. By 2025, online commerce will have changed the marketplace irreversibly. Read article
Leadership and People Management

10 tips to take charge of your life

Luis María Huete Navigate through life . . . or let the tides dictate where you'll go. IESE's Luis Huete offers 10 pointers to take the helm and pursue your dreams and ambitions. Read article
Strategy

Creative frontiers: How categories and structures impact businesses based on creativity

Massimo Maoret; Candace Jones Massimo Maoret and Candace Jones have co-edited an academic volume exploring the impact of social structures and categories on creative industries -- including the businesses of advertising, art, architecture, music, fashion and wine. Read article
Strategy

How to be a global city that's not a victim of its own success

Pascual Berrone; Joan Enric Ricart; Ana Isabel Duch T-Figueras No one wants to become the next Venice, where residents feel trampled by overtourism. The key for any global city is to prevent its international outreach from destroying the local quality of life. Read article

Latest IESE documents

Lo Spionaggio aziendale Antonino Vaccaro
Mission-based corporate sustainability M. Bastons; Ricard Benguría; Jaume Armengou; Carlos Rey