Books

Strategy

Don't be deceived: 6 key misconceptions that can harm your business

Nueno, Pedro "In business, as in life, fooling yourself often costs more than facing the truth," says Pedro Nueno. His latest book examines how self-deception happens within companies and offers ways to root it out. Read article
Service and Operations Management

A guide to achieving excellence in service delivery

Muñoz-Seca, Beatriz With real-life examples and plenty of practical tips, the book How to Get Things Right will show you how to implement the Service Problem Driven Management (SPDM) model to improve your company's service delivery. Read article
Leadership and People Management

Remote control or local talent? The future of international assignments

Reiche, Sebastian; Harzing, Anne-Wil How do multinationals decide who works where? IESE's Sebastian Reiche runs through the staffing policies at work and points to tomorrow's trends. Inpatriates, virtual assignments and self-starters are changing the nature of international assignments. Read article
Marketing

100 rules for better sales

Chiesa, Cosimo; Chiesa Ghio, Carlotta; Chiesa, Ludovica What are the essentials of sales? How can you sell more and sell better? Cosimo Chiesa's book runs through 100 maxims aimed at helping readers become effective salespeople and project enthusiasm in the digital era. Read article
Strategy

5 mistakes every family business should avoid

Tàpies, Josep Confusing personal ties with professional ones is a common mistake for family businesses. Josep Tàpies, holder of IESE's Family-Owned Business Chair, collects the most frequent errors in a book, along with advice for avoiding them. Read article