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DOCUMENT TYPES
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Books
Entrepreneurship
8 keys to strategic and speedy leadership
Pedro Nueno
Is speed the enemy of reflection? For Pedro Nueno, agile leadership, moving at a quick pace, is a must -- especially under the current conditions.
Leadership and People Management
A guide to using AI in HR for efficiency and effectiveness
Guido Stein; José Ramón Pin Arboledas
Automated processes can save time and money, allowing human beings to focus on adding value at work. A new book helps managers discover how AI can be put to the service of HR or people management now and in the future.
Strategy
Don't just look into the future: script it
Miquel Lladó
Life is uncertain and therein lies a great part of its beauty. Miquel Lladó's new book recommends putting your projection of the future down on paper, not just pondering it. The act of writing is key for Lladó's "strategy on a page."
Marketing
Direct to consumer: How to reach your clients when stores disappear
José Luis Nueno
According to José Luis Nueno, mass-market companies have underestimated the power of e-commerce and the direct-to-consumer (DTC) brands that are digital natives. By 2025, online commerce will have changed the marketplace irreversibly.
Leadership and People Management
10 tips to take charge of your life
Luis María Huete
Navigate through life . . . or let the tides dictate where you'll go. IESE's Luis Huete offers 10 pointers to take the helm and pursue your dreams and ambitions.
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Latest IESE documents
Intercultural survey research: Challenges and suggested solutions
Sebastian Reiche; Anne-Wil Harzing; Markus Pudelko
Business and Management Lessons Learned from COVID-19
Jaume Ribera
Ethical virtues, norms and values in accounting education
Domènec Melé
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