Technical Notes

Information Technologies

7 steps to innovate amid high digital density

Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, Javier

How can companies create new value propositions in high-digital-density environments? Jesús Pérez Balaguer, Robert W. Gregory and Javier Zamora propose a seven-step methodology based on the "jobs to be done" theory.

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Information Technologies

The five layers of a good digital experience

Ferrandiz, Luis; Villanueva, Julián; Balmaseda, Carmen User experience (UX) is the cornerstone of app and website profitability. This practical note breaks down the five key elements of UX design, taking Booking.com as an example. Read article
Business Ethics and Corporate Social Responsibility

Key features for whistleblowing systems

Potito, Gianmichele; Aznar, Enrique; Vaccaro, Antonino Wrongdoing and corruption come with high social costs. And no country is immune. Antonino Vaccaro, Gianmichele Potito and Enrique Aznar offer five keys to putting effective whistleblowing policies into place. Read article
Leadership and People Management

11 digitalization-driven changes in people management

Corral, Jerónimo; Rodríguez-Lluesma, Carlos Digitalization is changing products, work processes, services and business models. It's also leading companies to reconsider their people management policies to keep up with cultural shifts, as Carlos Rodríguez-Lluesma and Jerónimo Corral explain. Read article
Information Technologies

5 Keys to Business in the Digital Age

Valor Sabatier, Josep Risks or opportunities? Josep Valor analyzes five fundamental concepts of the digital economy and poses questions for reflection to help evaluate whether they present a threat or opportunity for your company. Read article