Technical Notes

Leadership and People Management

11 digitalization-driven changes in people management

Corral, Jerónimo; Rodríguez-Lluesma, Carlos Digitalization is changing products, work processes, services and business models. It's also leading companies to reconsider their people management policies to keep up with cultural shifts, as Carlos Rodríguez-Lluesma and Jerónimo Corral explain. Read article
Information Technologies

5 Keys to Business in the Digital Age

Valor Sabatier, Josep Risks or opportunities? Josep Valor analyzes five fundamental concepts of the digital economy and poses questions for reflection to help evaluate whether they present a threat or opportunity for your company. Read article
Leadership and People Management

6 Strategies to Get the Most out of Feedback

Elghanayan, Ruben; Gallego, Sheila; Ribera, Alberto As much as we might try to accept our annual performance review rationally, it's hard to deny the emotional component. Here are strategies to help you handle criticism constructively. Read article
Decision Analysis

Winning Strategies for Team Negotiations

Mehta, Kandarp; Stein, Guido Negotiating as a team has definite advantages over going solo, but it also presents major challenges along the way. Preparation is key. Certain strategies can help you meet team challenges and negotiate better. Read article
Marketing

Inbound Marketing: How to Make Your Clients Come to You

Capizzani, Mario; Valdés, Pau Web 2.0 has changed how we look for, compare and acquire products and services. Building on this change in behavior, a new form of marketing works to attract customers organically instead of trying to "push" people into purchases. IESE's Mario Capizzani breaks it down. Read article

Latest IESE documents

Agile Methodologies and Organizational Agility Gregory, Robert Wayne; Röthke, Claudia
Hypothesis-Driven Experimentation Röthke, Claudia; Gregory, Robert Wayne; Káganer, Evgeny
Ethics Beyond Dilemmas Calleja, Ricardo; Marín, Sergio