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KNOWLEDGE AREAS
Accounting and Control
Business Ethics and Corporate Social Responsibility
Corporate Governance
Decision Analysis
Economics
Entrepreneurship
Finance
Information Technologies
Innovation and Change
Knowledge and Communication
Leadership and People Management
Marketing
Service and Operations Management
Strategy
DOCUMENT TYPES
Books
Cases
Technical Notes
Research Papers
Studies and Reports
Articles and Opinion
Knowledge Exchange
Videos and Podcasts
Cases
Corporate Governance
Paul Polman: "We need to serve multiple stakeholders"
Canals, Jordi
Paul Polman, member of IESE's International Advisory Board and until recently CEO of Unilever, reflects on corporate governance, the work of the CEO and board of directors, and the need to manage for the long term.
Marketing
What kind of relationship should I have with Amazon?
Jané, Joan
Getting onto Amazon's e-commerce platform usually sends sales skyrocketing. But, let the seller beware: there are strings attached.
Marketing
Barcelona Sells: BCN Brand's Rapid Ascent
Oliver, Xavier; Sicart, Sara
Eternal summer? An urban, stylish lifestyle? What does Barcelona evoke for you? BCN Brand plays to the public imagination of the city of Gaudí and beauty on the beach, selling everything from colorful sneakers to fire extinguishers. The case study, "BCN Brand: Selling Barcelona Around the World," tracks the marketing moves and asks what comes next.
Leadership and People Management
Pau Gasol: Courting a Successful Career
Álvarez de Mon, Santiago; Flores Alonso, Juan Enrique
Now playing with the Chicago Bulls, the Spanish basketball player has managed to fill his career with successes. Which have been his best moves? Santiago Álvarez de Mon and Juan Enrique Flores look at Gasol's professional trajectory, taking into account the game plans, contract terms and more.
Service and Operations Management
Aernnova: Where in the World?
Calvo, Eduard; Orozco, Jesús Arturo; Estrada, Miguel
In 2007, Spain's leading maker of aircraft structures, Aernnova, planned to internationalize its operations and become more cost competitive in the process. Where in the world should the company go? To China, where its clients were heading, or to Mexico, with its cultural similarities and other benefits? Eduardo Calvo, Jesús Arturo Orozco and Miguel Estrada analyze the dilemma.
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Latest IESE documents
Nestlé's Alliance for YOUth (B)
Reiche, Sebastian; Liao, Yuan
Nestlé's Alliance for YOUth (A)
Reiche, Sebastian; Liao, Yuan
Lakaro Construcciones, S.A.
Chinchilla, Nuria; Almandoz, John
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