Cases

Entrepreneurship

Case Collection Helps Firms Navigate the Unknown

Prats, Mª Julia; Sosna, Marc IESE Publishing has just launched the Focus Case Collection, a series of user-friendly cases to help entrepreneurs and executives reflect on the key challenges that young firms must overcome in their pursuit of growth and success. The collection is designed to help readers make better decisions and respond quickly when exploring uncharted territory. Read article
Corporate Governance

A Fashion Purchase Not to Be Made on Impulse

Renart, Lluís G. Is the fashion sector different in Eastern Europe from Western Europe? What obstacles do companies in the sector run into when it comes to growing their business? To examine these issues, IESE Prof. Lluís Renart analyzes the dilemma faced by the Polish fashion firm LPP in early 2008, when the company’s executives actively sought an alternative to organic growth and succeeded in identifying one. Read article
Business Ethics and Corporate Social Responsibility

Marco Aldany: Staying a Cut Above the Rest

Pin Arboledas, José Ramón; Susaeta Erburu, Lourdes How did a small beauty parlor in a working-class area of Madrid become Spain’s leading chain of salons? Marco Aldany decided to grow and multiply at just the right time and avoid being taken over by a bigger company. To do this, the chain opted for an internationalization model based on franchises and hiring staff in their home countries rather than in Spain. Read article
Service and Operations Management

Nike: Just Do it – But How?

Mitchell, Jordan “Just Do It” is undeniably one of the most popular slogans of our age. So when Nike’s regional operations team for Europe, Middle East and Africa sought to adapt its supply chain, there was perhaps no better call to action. But in aiming to meet a tough target – to offer five times the semi-customized apparel for amateur soccer teams – the new challenge facing the company was, “Just how to do it?” Read article
Innovation and Change

City Uses Sports to Race Ahead

Gómez, Sandalio With barely a million inhabitants, the Spanish city of Valencia recently hosted the America’s Cup, MotoGP and Formula 1. How the city has gone from losing 13 points in industrial indices 15 years ago to becoming a leading light in the organization of major events is the subject of a new strategy case that questions this game plan for urban development. Read article

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