Knowledge Exchange

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  Gaby-Luise Wüst: "It's important to have a purpose that you're able to communicate clearly"

Sachon, Marc The President of Audi China discusses the evolution of the auto market in Asia, and why she believes it is an exciting time for the industry. In this interview with IESE's Marc Sachon, Wüst reveals the four pillars of her management philosophy. Read article

  How to forge alliances in the social economy

IESE Insight What are some of the main stumbling blocks when it comes to teaming up with the social enterprises that make up the social economy? Leaders share their alliance experiences and lessons learned, with a focus on the people involved. Read article

  3 success factors for crowdfunding

Kyriakou, Harris; Genc, Yegin Crowdfunding is creating opportunities for many innovators. Studying successful campaigns also shines a light on innovation that even the largest corporation can learn from. Research by IESE's Harris Kyriakou identifies three key factors that help predict success. Read article

  Time check: how to control your agenda so it doesn't control you

IESE Insight In the busy CEO agenda, crucial time for reflection is the one thing that tends to get squeezed out. In this interview, Harvard Business School Dean Nitin Nohria shares insights from his research into how CEOs spend their time to help you think about how you are spending your own. Read article

  Keys to business today to lead tomorrow

IESE Insight The big questions facing managers today are addressed in some of the most recent research by IESE faculty. While leading a company is never easy, professors' studies and books can help break down the biggest challenges into more manageable tasks. Read article

  Microsoft CEO Satya Nadella: "Success comes from empathy"

Sieber, Sandra The CEO of Microsoft, Satya Nadella, discusses the company's cloud strategy and how to develop a deeper sense of empathy to better meet customers' needs. Read article

  The Amazon effect: ready for the next disruption?

IESE Insight Amazon, celebrating its 25th anniversary, has grown into an e-commerce giant capable of transforming any sector it touches. Here's how that happened (and what may happen next). Read article

  A CEO's mantra: Stop customers from suffering

IESE Insight For a regulated public utility like Madrileña Red de Gas, what's the bottom-line incentive to pursue customer-service improvements? The CEO, Alejandro Lafarga, explains his business calling. Read article

  Corporate culture and values: How can the board set the tone?

Canals, Jordi There is a growing awareness about the importance of corporate culture. However, creating a positive culture cannot be addressed with a "check the box" compliance approach. This article provides some guidance on how boards can tackle this challenge. Read article

  Mariano Puig: the story of a leader who knows how to think big

IESE Insight Mariano Puig, 91, admits he's reached the stage his father called "letting others do." Time to let the next generation take over the running of the family-owned fashion and fragrance business. This is the story of a leader who knows how to think big. Read article
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