IESE Insight - Knowledge Exchange

A book for all your New Year's resolutions

This year, hold yourself accountable to all your professional goals.

4 keys to improve Europe's security and defense

Terrorism, tensions and geopolitical shifts are renewing interest in regional security. Jorge Domecq, Chief Executive of the European Defense Agency, shares four action items to build a stronger European defense.

Harnessing the Crowd in the Age of the Machine

IESE Insight In this interview, MIT research scientist Andrew McAfee unpacks six core principles for harnessing crowd-based co-creation. Amid growing fears of machines' vastly superior computing power, it's worth bearing in mind that human abilities, excellent goods and services, and strong organizational capabilities will likely remain essential to business success.

Why Execution Is No Longer the Key to Competitive Advantage

IESE Every Wednesday, Amazon's top executives reportedly meet for hours to ponder the future. Why? Because looking to the future has become more important than execution for business success in VUCA times. Antonio Davila (briefly) explains his 70/30 recommendation.

Crisis Communication: How to Manage Social Media as an Emergency Unfolds

In our always-on, hyper-connected world, companies cannot afford to wait to react to crises affecting their brand or reputation. Yago de la Cierva offers the keys to managing a crisis as it unfolds, where it unfolds first: on social media.

Connected Robots: Industry 4.0, Automation, and Why We Need to Let the Robots Communicate

Lampa, Stefan; Sachon, Marc Robotics is an industry game-changer, but what implications does this have in practice, from staffing to performance metrics? IESE's Marc Sachon speaks to Stefan Lampa, Chief Executive Officer of Kuka Robotics, about today's robots and how they're going to change the future for all of us tomorrow.

Research Insights to Help Promote Women in Management

IESE Insight Are we making progress on the path to gender equality, in terms of lowering barriers to opportunities and ensuring just treatment? Yes, says recent research by IESE faculty, which tackles the gender pay gap, women in leadership, and work-family conciliation -- although there still is much work to be done.

4 Energy Challenges in Kenya -- and How to Face Them

Rahnema Alavi, Ahmad; Sanchez, Felix; Kerubo, Loice; Giordano, Paola; Otieno, Irene; Njenga, George; Ronoh, Geoffrey Energy poverty is a problem in Kenya. IESE's Ahmad Rahnema examines current challenges in the country's power generation, quest for alternative fuels, cooking needs and fertilizer production -- and offers possible solutions, as well as prime investment opportunities.

Public-Private Partnerships for Smart Cities: Sharing Good Practices

Ricart, Joan Enric; Trillas, Francesc; Rodríguez Planas, Miquel; Salvador, Jordi; Ferradans, Hugo; Fageda, Xavier; Navarro, Josep By mid-century, more than two out of every three people are expected to live in cities. To accommodate urban growth in smarter, more sustainable cities, experts look to public-private partnerships (PPPs) -- as seen in successful cases from Cairo to Barcelona.

The Future of Advertising Is Storytelling

Oliver, Xavier; Tatge, Larisa How can a company distinguish itself in a crowded field, now that everyone seems to know all about everything? The answer is great storytelling, says IESE's Xavier Oliver. Reveal what your company really stands for, what it offers the world, and you are sure to win some hearts and minds.