Articles and Opinion

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  The Big Picture: The new drivers of value

IESE Insight When valuing companies, your market comparable may surprise you: a car company may have more in common with tech or luxury goods than another car company. Let's take a look under the hood. Read article

  4 principles to manage your career for the long term

Dorie Clark Just as CEOs jeopardize long-term growth by only focusing on quarterly profits, we risk falling into the same trap in our personal and professional lives. Follow these tips to break the short-term orientation, see the big picture, and tap into the power of small changes to transform your life and career. Read article

  When the product offer isn't clear, change the way people think about it

Romain Boulongne If your potential customers are scratching their heads, consider "priming" them with a goal to accomplish. Goal prompts, along with analogies and prototypes, can help position your products strategically, according to IESE's Romain Boulongne. Read article

  The COVID economy is here for the long haul

Javier Díaz Giménez A post-COVID economy? Not so fast, says Javier Díaz Giménez. Business leaders should accept that we'll be living in a COVID economy for a good long time, even with vaccines and a return to growth. Adapting to the new steady state is key to staying competitive. Read article

  7 areas to watch as we move to a post-COVID economy

Nuria Mas, Jun José Toribio, Pedro Videla Will Europe, China, the United States or emerging economies take on new roles in the post-COVID world? What economic reforms might be needed next? Professors Núria Mas, Juan José Toribio and Pedro Videla discuss the post-COVID economy. Read article

  Remembering Robert Mundell: a pathbreaking giant

Pedro Videla The Nobel Prize-winning economist, Robert Mundell (1932-2021), passed away on Easter Day, April 4, 2021. Professor Pedro Videla eulogizes the man known as the "father of the euro" as well as one of the founders of the field of open economy macroeconomics. Read article

  Can we emerge from our current debt trap?

Jordi Gual; Pedro Videla Governments around the globe have incurred staggering levels of debt in order to deal with the COVID-19 crisis over the past year. Professors Jordi Gual and Pedro Videla look at how we might dig ourselves out from under it. Read article

  5 key characteristics of Bitcoin -- and why we can't stop talking about it

Javier Díaz Giménez Much ink has been spilled about Bitcoin lately. What's all the fuss? Javier Díaz Giménez takes us on a brief tour of this cryptocurrency's fundamentals -- including why it's so alluring and threatening to us, and what could threaten it. Read article

  The upsides of downward deference

Sebastian Reiche; Tsedal Neeley Leaders who find themselves out of their element can get ahead by deferring to subordinates. Here we explain how power can come from letting it go. Read article

  A digital euro: what's new?

Alfredo Pastor A digital euro supplanting cold hard cash is nothing new. That said, shaken faith in the euro's issuer is opening up novel questions about the role of banks in a cashless society. Read article
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