Studies and Reports

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  The mistake of allocating more resources to your best customers

Valentí, Albert; Srinivasan, Shuba; Yildirim, Gokhan; Pauwels, Koen Chances are, you allocate your direct mail marketing budget to your top customers and use email for everyone else. If so, you're doing it all wrong, according to a new study led by Albert Valenti. Read article

  The United States, China and Germany, the most appetizing markets

Caldart, Adrian; Gifra, Júlia; Pasamón, Fernando Three countries as distinct and distant as the United States, China and Germany once again top the annual ranking of the most attractive markets for food and beverage exports, according to a report by Adrian Caldart and Júlia Gifra. Read article

  Spain lags behind Europe in terms of women on boards

Atrevia; IESE There were a few more female directors on the boards of Spanish companies last year, but women's representation continues to fall short of European averages and 2020 objectives. Read article

  Are competiveness and inclusion compatible?

Schwab, Klaus; World Economic Forum The World Economic Forum's ranking of the world's most competitive economies is now complemented by the Inclusive Development Index. Which countries score better on one and worse on the other? Read article

  Corporate venturing: give your CIO the gift of a full night's sleep

Prats, Mª Julia; Siota, Josemaria; Martinez-Monche, Isabel; Martínez, Yair We know corporate venturing is important, but applying it is the hard part. Many chief innovation officers suffer sleepless nights. Here are some solutions and good practices from Adidas, Intel and others who have gone before. Read article

  Globalization in troubled times

Altman, Steven; Ghemawat, Pankaj; Bastian, Phillip For years, the DHL Global Connectedness Index has been making the case that the world is not as globalized as we think. This is still true; yet surprisingly, in the age of Trump and Brexit, globalization has actually reached a new high. Read article

  Corporate venturing: how much autonomy will maximize impact?

Prats, Mª Julia; Siota, Josemaria; Martinez-Monche, Isabel; Martínez, Yair When established firms and startups collaborate on innovation, getting the right mix of autonomy, control and integration isn't easy. This report identifies how corporate venturing is working and which key processes help maximize its impact. Read article

  Companies struggle to find the talent they need. Why?

Canals, Jordi; Blázquez, María Luisa; Masclans, Roger A whopping 72 percent of large firms working in Spain say they have a tough time filling positions despite the country's high unemployment rate. That's according to an eye-opening study by IESE's María Luisa Blázquez, Roger Masclans and Jordi Canals. Read article

  Corporate venturing: how to boost speed while reducing costs

Prats, Mª Julia; Siota, Josemaria; Martinez-Monche, Isabel; Martínez, Yair When can you expect results? How much does each opportunity cost? Over 120 innovation executives shared their corporate venturing experiences. The results are compiled in a study that can help debunk common myths and benchmark your firm's performance. Read article

  Media moves from showtime to screen time

Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley The media industry is experiencing tumultuous times, with the blurring of the boundaries that used to separate many products and formats. So much is morphing into "screen time" now, a concept that is upending media's traditional business models. Read article
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