IESE Insight

A return to humanism in general management

Caldart, Adrian; Ricart, Joan Enric; Carrera, Alejandro It's time for a refresher on our ideas of what a CEO can and should be. A new book from strategic management scholars at IESE and affiliated schools explores humanistic leadership with a focus on Latin and Ibero-American organizations.

The flight path to wonderful decisions

García-Castro, Roberto; Ariño, Miguel Angel Anyone can make a decision, but making a really good one requires strategy. The 2019 book Wonderful Decisions, by Roberto García-Castro and Miguel Angel Ariño, presents a model for bias-minimizing decision-making for the best possible results.

The macroeconomics manual you didn't know you needed

Díaz Giménez, Javier Learn macroeconomics. Pay what you want. That's the groundbreaking approach of IESE professor Javier Díaz-Giménez's new book written for (nearly) everyone.

Don't be deceived: 6 key misconceptions that can harm your business

Nueno, Pedro "In business, as in life, fooling yourself often costs more than facing the truth," says Pedro Nueno. His latest book examines how self-deception happens within companies and offers ways to root it out.

A guide to achieving excellence in service delivery

Muñoz-Seca, Beatriz With real-life examples and plenty of practical tips, the book How to Get Things Right will show you how to implement the Service Problem Driven Management (SPDM) model to improve your company's service delivery.

Remote control or local talent? The future of international assignments

Reiche, Sebastian; Harzing, Anne-Wil How do multinationals decide who works where? IESE's Sebastian Reiche runs through the staffing policies at work and points to tomorrow's trends. Inpatriates, virtual assignments and self-starters are changing the nature of international assignments.

100 rules for better sales

Chiesa, Cosimo; Chiesa Ghio, Carlotta; Chiesa, Ludovica What are the essentials of sales? How can you sell more and sell better? Cosimo Chiesa's book runs through 100 maxims aimed at helping readers become effective salespeople and project enthusiasm in the digital era.

5 mistakes every family business should avoid

Tàpies, Josep Confusing personal ties with professional ones is a common mistake for family businesses. Josep Tàpies, holder of IESE's Family-Owned Business Chair, collects the most frequent errors in a book, along with advice for avoiding them.

How to run companies with the stroke of a hashtag

Llopis, Jaume Twitter has changed how we communication. The book 500 tweets for better management gathers thoughtful messages about the economy and business management from the active account of IESE's Jaume Llopis.

Keys to public-private collaboration in Latin America

Berrone, Pascual; Fageda, Xavier; Llumà, Carmina; Ricart, Joan Enric; Rodríguez, Miquel; Salvador, Jordi; Trillas, Francesc Public-private partnerships can be useful tools to maintain the pace of investment in infrastructure and development projects. A clear advantage of these collaborations is that they incorporate the private sector's technical and managerial knowledge into projects of public interest.

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