IESE Insight

Don't just look into the future: script it

Miquel Lladó Life is uncertain and therein lies a great part of its beauty. Miquel Lladó's new book recommends putting your projection of the future down on paper, not just pondering it. The act of writing is key for Lladó's "strategy on a page."

Direct to consumer: How to reach your clients when stores disappear

José Luis Nueno According to José Luis Nueno, mass-market companies have underestimated the power of e-commerce and the direct-to-consumer (DTC) brands that are digital natives. By 2025, online commerce will have changed the marketplace irreversibly.

10 tips to take charge of your life

Luis María Huete Navigate through life . . . or let the tides dictate where you'll go. IESE's Luis Huete offers 10 pointers to take the helm and pursue your dreams and ambitions.

Creative frontiers: How categories and structures impact businesses based on creativity

Massimo Maoret; Candace Jones Massimo Maoret and Candace Jones have co-edited an academic volume exploring the impact of social structures and categories on creative industries -- including the businesses of advertising, art, architecture, music, fashion and wine.

How to be a global city that's not a victim of its own success

Pascual Berrone; Joan Enric Ricart; Ana Isabel Duch T-Figueras No one wants to become the next Venice, where residents feel trampled by overtourism. The key for any global city is to prevent its international outreach from destroying the local quality of life.

A roadmap for ethical excellence

Domènec Melé Domènec Melé updates and expands his core text on business ethics to offer a practical, people-centered guide to promoting human excellence in organizations.

In a world of artificial intelligence, management is more important than ever

Jordi Canals; Franz Heukamp AI is the new IT. A book featuring experts from around the world, edited by Jordi Canals and Franz Heukamp, looks at what the AI revolution means to the future of management -- and leadership -- as strategy, organizational design, HR and marketing are redefined.

The power of coaching to improve your daily life

Alberto Ribera; Alan Mc Farlane; Nia Plamenova Part science, part art, executive coaching offers clients a broader perspective for professional and personal improvement. A new book walks through seven key moments to show how coaching works and what it can do for you.

5 golden rules to avoid M&A disaster

Nuno Fernandes Nuno Fernandes' new book, The Value Killers: How Mergers and Acquisitions Cost Companies Billions--And How to Prevent It, offers research-backed advice to save companies from M&A havoc.

In data we trust? A manager's guide to understanding quantitative methods

Miguel Ángel Canela; Inés Alegre; Alberto Ibarra From pricing to forecasting models, and some useful managerial tips: what to expect from Quantitative Methods for Managers: A Practical Approach.

Books