IESE Insight

Direct to consumer: How to reach your clients when stores disappear

Nueno, José Luis According to José Luis Nueno, mass-market companies have underestimated the power of e-commerce and the direct-to-consumer (DTC) brands that are digital natives. By 2025, online commerce will have changed the marketplace irreversibly.

10 tips to take charge of your life

Huete, Luis María Navigate through life . . . or let the tides dictate where you'll go. IESE's Luis Huete offers 10 pointers to take the helm and pursue your dreams and ambitions.

Creative frontiers: How categories and structures impact businesses based on creativity

Maoret, Massimo; Jones, Candace Massimo Maoret and Candace Jones have co-edited an academic volume exploring the impact of social structures and categories on creative industries -- including the businesses of advertising, art, architecture, music, fashion and wine.

How to be a global city that's not a victim of its own success

Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel No one wants to become the next Venice, where residents feel trampled by overtourism. The key for any global city is to prevent its international outreach from destroying the local quality of life.

A roadmap for ethical excellence

Melé, Domènec Domènec Melé updates and expands his core text on business ethics to offer a practical, people-centered guide to promoting human excellence in organizations.

In a world of artificial intelligence, management is more important than ever

Canals, Jordi; Heukamp, Franz AI is the new IT. A book featuring experts from around the world, edited by Jordi Canals and Franz Heukamp, looks at what the AI revolution means to the future of management -- and leadership -- as strategy, organizational design, HR and marketing are redefined.

The power of coaching to improve your daily life

Ribera, Alberto; Mc Farlane, Alan; Plamenova, Nia Part science, part art, executive coaching offers clients a broader perspective for professional and personal improvement. A new book walks through seven key moments to show how coaching works and what it can do for you.

5 golden rules to avoid M&A disaster

Fernandes, Nuno Nuno Fernandes' new book, The Value Killers: How Mergers and Acquisitions Cost Companies Billions--And How to Prevent It, offers research-backed advice to save companies from M&A havoc.

In data we trust? A manager's guide to understanding quantitative methods

Canela, Miguel Ángel; Alegre, Inés; Ibarra, Alberto From pricing to forecasting models, and some useful managerial tips: what to expect from Quantitative Methods for Managers: A Practical Approach.

4 warnings to help avoid another "lost decade"

Acharya, Viral V.; Eisert, Tim; Eufinger, Christian; Hirsch, Christian Could the prolonged pain of Japan's "lost decade" be repeated in Europe? To avoid falling into that trap, improving banks' capitalization and balance sheet quality should be prioritized now -- keeping sight of four key lessons learned from Japan.

Books