Books

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  Remote control or local talent? The future of international assignments

Reiche, Sebastian; Harzing, Anne-Wil How do multinationals decide who works where? IESE's Sebastian Reiche runs through the staffing policies at work and points to tomorrow's trends. Inpatriates, virtual assignments and self-starters are changing the nature of international assignments. Read article

  100 rules for better sales

Chiesa, Cosimo; Chiesa Ghio, Carlotta; Chiesa, Ludovica What are the essentials of sales? How can you sell more and sell better? Cosimo Chiesa's book runs through 100 maxims aimed at helping readers become effective salespeople and project enthusiasm in the digital era. Read article

  5 mistakes every family business should avoid

Tàpies, Josep Confusing personal ties with professional ones is a common mistake for family businesses. Josep Tàpies, holder of IESE's Family-Owned Business Chair, collects the most frequent errors in a book, along with advice for avoiding them. Read article

  How to run companies with the stroke of a hashtag

Llopis, Jaume Twitter has changed how we communication. The book 500 tweets for better management gathers thoughtful messages about the economy and business management from the active account of IESE's Jaume Llopis. Read article

  Keys to public-private collaboration in Latin America

Berrone, Pascual; Fageda, Xavier; Llumà, Carmina; Ricart, Joan Enric; Rodríguez, Miquel; Salvador, Jordi; Trillas, Francesc Public-private partnerships can be useful tools to maintain the pace of investment in infrastructure and development projects. A clear advantage of these collaborations is that they incorporate the private sector's technical and managerial knowledge into projects of public interest. Read article

  A Basic Ingredient for Finance to Avoid a New Crisis

Argandoña, Antonio A decade after Lehman Brothers' collapse and the global financial crisis, Antonio Argandoña insists that ethics is the fundamental requirement to restore our sense of security and confidence in the financial system that was cracked by the last crisis. Read article

  Will Financial Reforms Really Help Prevent Another Financial Crisis?

Duro, Miguel; Ormazábal, Gaizka The financial crisis of 2007-2008 prompted many reforms, but their effectiveness is still under debate. Miguel Duro and Gaizka Ormazábal review the evidence to discover whether -- and how -- corporate governance reforms are working out in the financial sector. Read article

  A Survival Guide for Strategic Communication in the Digital Age

Pin Arboledas, José Ramón; Bel Mallén, Ignacio Communications strategy is an indispensable part of corporate strategy in today's world. In their 2018 book, Ignacio Bel Mallén and José Ramón Pin Arboledas explain the whys, wherefores and hows of corporate communication for the information age. Read article

  A Practical Guide to Work-Life Balance

Chinchilla, Nuria; Jimenez, Esther; García-Lombardía, Pilar Reconciliation in the truest and deepest sense means integrating all dimensions of life. In a new book, Nuria Chinchilla, Esther Jiménez and Pilar García-Lombardía explain how to achieve this integration for both personal and professional success. Read article

  Globalization Strategy to Deal with Backlash, Brump and More

Ghemawat, Pankaj The New Global Roadmap by Pankaj Ghemawat wastes no time taking on Brexit and Trump. With updated research, the author sets out his enduring strategies for global growth -- with added measures to deal head on with the current anger directed at globalization. Read article
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