Strategy

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  The Big Picture: The new drivers of value

IESE Insight When valuing companies, your market comparable may surprise you: a car company may have more in common with tech or luxury goods than another car company. Let's take a look under the hood. Read article

  When the product offer isn't clear, change the way people think about it

Romain Boulongne If your potential customers are scratching their heads, consider "priming" them with a goal to accomplish. Goal prompts, along with analogies and prototypes, can help position your products strategically, according to IESE's Romain Boulongne. Read article

  Patently underrepresented: Why humankind needs more female inventors

Rembrand Koning; Sampsa Samila; John-Paul Ferguson New research in Science finds that patents filed by female inventors are more likely to focus on women's health, but that relatively few women are filing patents. The paper points to untapped opportunities for innovation. Read article

  Your move: how chess gives strategies for life

IESE Insight Chess is enjoying a renaissance, as people search for new forms of escapism during lockdown. But for Robert Katende in Uganda, the game never went out of style. Indeed, it's his strategic tool to inspire people with hope of a better life. Read article

  Porsche CEO Oliver Blume: Half its cars all-electric or hybrid by 2025

IESE Insight Porsche's strategy to become carbon neutral is challenging yet achievable. Green energy is key, using e-fuels combined with electromobility to run not just the cars but the plants. While AI is also valuable, it won't replace the human element on which the brand depends. Read article

  Safe, healthy and online: food and beverage trends following the pandemic

Adrian Caldart; Anna Akhmedova; Júlia Gifra How has the COVID-19 crisis affected food and beverage companies? A survey of industry experts exposes the uneven impact of lockdowns, economic conditions and changes in consumer behavior, with an eye to what comes next. Read article

  Mix novelty and familiarity to move from niche to mainstream

Diego Zunino; Stine Grodal; José Luis Suárez Help your new product to "cross the chasm" and reach the "zone of adoption" with these practical tips. Read article

  Do we need corporate purpose to improve corporate governance?

Jordi Canals In recent years, the debate over purpose has reemerged and gained traction. Is a clear sense of purpose what's needed to make companies more effective and socially responsible? Here are three discussions that may lead us closer to the answer. Read article

  Can boards afford purpose and sustainability during the pandemic?

Fabrizio Ferraro While in crisis mode, some may doubt that companies can continue to focus on improving their environmental, social and governance (ESG) performance. But there's good reason to believe that ESG is an astute indicator of corporate resilience. Read article

  Don't just look into the future: script it

Miquel Lladó Life is uncertain and therein lies a great part of its beauty. Miquel Lladó's new book, Falling in Love with the Future, recommends putting your projection of the future down on paper, not just pondering it. The act of writing is key for Lladó's "strategy on a page." Read article
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