Strategy

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  Mix novelty and familiarity to move from niche to mainstream

Diego Zunino; Stine Grodal; Fernando F. Suárez Help your new product to "cross the chasm" and reach the "zone of adoption" with these practical tips. Read article

  Do we need corporate purpose to improve corporate governance?

Jordi Canals In recent years, the debate over purpose has reemerged and gained traction. Is a clear sense of purpose what's needed to make companies more effective and socially responsible? Here are three discussions that may lead us closer to the answer. Read article

  Can boards afford purpose and sustainability during the pandemic?

Fabrizio Ferraro While in crisis mode, some may doubt that companies can continue to focus on improving their environmental, social and governance (ESG) performance. But there's good reason to believe that ESG is an astute indicator of corporate resilience. Read article

  Don't just look into the future: script it

Miquel Lladó Life is uncertain and therein lies a great part of its beauty. Miquel Lladó's new book recommends putting your projection of the future down on paper, not just pondering it. The act of writing is key for Lladó's "strategy on a page." Read article

  Lessons from sports to compete with AI

Pedro Larrañaga; Concha Bielza Sports teams are increasingly leveraging the power of artificial intelligence to enhance their performance. Here are five things companies can learn from them to achieve winning results. Read article

  Benchwarming or bias? Do coaches in the NBA discriminate based on race?

Massimo Maoret; Gokhan Ertug Recent research suggested that basketball coaches in the NBA were more likely to assign playing time to players of their own race. But Massimo Maoret and Gokhan Ertug found that the bias evaporated when a common strategy called "resting the starters" was factored in. Read article

  Emergency plan to counter the youth unemployment crisis

Maria Luisa Blazquez; Roger Masclans; Jordi Canals Some 83% of large companies in Spain have trouble filling their local job vacancies because they aren't finding the required competencies in candidates. That's according to a new report by María Luisa Blázquez, Roger Masclans and Jordi Canals. Read article

  Resilience, a key concept for the world's smartest cities

Pascual Berrone; Joan Enric Ricart London once again tops IESE's annual ranking of the smartest cities in the world. As COVID-19 forces a rethink of urban strategies everywhere, resilience emerges as tomorrow's leading concern. Read article

  The secrets to a successful digital transformation

Javier Zamora; Joan Enric Ricart; Toni Guerra Cortada; José Luis Pérez Tejada What are the common factors found in companies whose digital strategies end up exceeding expectations? A study by Javier Zamora and Joan Enric Ricart uncovers eight answers that could help companies compete in the post-COVID-19 world. Read article

  How to prepare for when the storm clears

IESE Insight Like all storms, this too will pass, and there will be a day after. For that day, IESE's Miquel Lladó advises that now is the time to prepare. He offers tips for executives to start thinking about the future strategically. Read article
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