IESE Insight - Relevant Business Knowledge

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Top Story

Strategy

The United States, China and Germany, the most appetizing markets

Caldart, Adrian; Gifra, Júlia; Pasamón, Fernando

Three countries as distinct and distant as the United States, China and Germany once again top the annual ranking of the most attractive markets for food and beverage exports. Meanwhile, the United Kingdom is slipping as Brexit takes a toll.

Marketing

The mistake of allocating more resources to your best customers

Valentí, Albert; Srinivasan, Shuba; Yildirim, Gokhan; Pauwels, Koen
Chances are, you allocate your direct mail marketing budget to your top customers and use email for everyone else. If so, you're doing it all wrong, according to a new study led by Albert Valenti.

Economics

Dealing with Brexit, or how to manage uncertainty

Díaz Giménez, Javier; Caldart, Adrian; Rosenberg, Mike
Amid the enormous uncertainty of Brexit, how can companies manage? To begin with, quantify your risks, pay more attention to geopolitics and seek out alternative markets. Check out these insights and more from IESE Business School professors.