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Leadership and People Management Leadership and People Management

When the product offer isn't clear, change the way people think about it

Romain Boulongne

If your potential customers are scratching their heads, consider "priming" them with a goal to accomplish. Goal prompts, along with analogies and prototypes, can help position your products strategically.

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Dorie Clark
Just as CEOs jeopardize long-term growth by only focusing on quarterly profits, we risk falling into the same trap in our personal and professional lives. Follow these tips to break the short-term orientation, see the big picture, and tap into the power of small changes to transform your life and career.
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IESE Insight
When valuing companies, your market comparable may surprise you: a car company may have more in common with tech or luxury goods than another car company. Let's take a look under the hood.
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