IESE Insight - Relevant Business Knowledge

KNOWLEDGE AREAS
Accounting and Control Business Ethics and Corporate Social Responsibility Corporate Governance Decision Analysis Economics Entrepreneurship Finance Information Technologies Innovation and Change Knowledge and Communication Leadership and People Management Marketing Service and Operations Management Strategy
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Books Cases Technical Notes Research Papers Studies and Reports Articles and Opinion Knowledge Exchange Videos and Podcasts

Top Story

Innovation and Change

How profitable are bike-sharing systems?

Martínez, Sergi; Tapia, Albert; Bernardo, Valeria; Rodríguez Planas, Miquel; Ricart, Joan Enric

For every 1 euro invested in urban bike-sharing programs, cities are seeing as much as 1.72 euros in return. Will this golden era of cycling last? A look at the economics, well-being and future directions on two wheels.

Service and Operations Management

A CEO's mantra: Stop customers from suffering

IESE Insight
For a regulated public utility like Madrileña Red de Gas, what's the bottom-line incentive to pursue customer-service improvements? The CEO, Alejandro Lafarga, explains his business calling.

Strategy

Don't be deceived: 6 key misconceptions that can harm your business

Nueno, Pedro
"In business, as in life, fooling yourself often costs more than facing the truth," says Pedro Nueno. His latest book examines how self-deception happens within companies and offers ways to root it out.