IESE Insight
Costa Valente
Fecha: 14/06/2019
Autor / es: Gómez Pajares, Alberto; Urrutia, Josu; Palencia, Luis
Tipo de documento: Case
Áreas: Strategy; Entrepreneurship
Departamento: Analysis of Business Problems
Idiomas: Spanish / English
Año de los hechos: 2018
Área geográfica: Morocco
Referencia: ASN-72-E

A businessman based in Barcelona and dedicated to the textile sector (selling T-shirts to sponsors) is presented with the opportunity to buy a small textile manufacturing company in Guimarães, Portugal. He has to decide whether to take on this project or not. The analysis that he carries out includes a study of the value chain and of the possibility of outsourcing part of the business, as well as the approach the entrepreneur will take to integrating the company into his current business and how the project can be adapted to his way of life. This case is based on one of the same name by the same authors, with reference number ASN-65-E.

 

Objetivo pedagógico

The objective is to gain practice in the business decision-making process, identifying criteria, generating alternatives (which parts should be outsourced, as the case may be), making a global synthesis of the situation and, finally, developing a plan of action. The action plan must be realistic and specific.

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