IESE Insight
Unilever (2017): The Board of Directors and the CEO in Governance and Strategy
Fecha: 26/07/2019
Autor / es: Canals, Jordi
Tipo de documento: Case
Áreas: Corporate Governance
Departamento: Strategic Management
Idiomas: English
Año de los hechos: 2017
Referencia: SM-1671-E

This case presents some of the challenges that Unilever's CEO, Paul Polman, and its Board of Directors were facing in March 2017, in the context of changing consumer behavior, volatility and the failed takeover attempts by Kraft Heinz.

 

Objetivo pedagógico

-Discuss Paul Polman's tenure 2009-2017 -Discuss Unilever's strategy -How should Unilever react after the takeover attempt?

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