Decision Analysis


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Distrel was founded in 1997 by Giorgio Pasante -father of Carlo- who came from an entrepreneurial tradition. In 1995, he and three other partners sold a company they founded to an American multinational. As a result of this operation, he had been left in a fairly well-off situation, but his restless spirit led him to seek other business opportunities. After almost two years analyzing different alternatives, he decided to create Distrel. Although he didn't know much about electronics, after examining the market he came to the conclusion that there was a niche because he saw that the electronic components segment was not well served. On one hand, there were large manufacturers without a complete range that sold large quantities, and on the other hand, small distributors that left much to be desired in service quality. As the youngest member in the family business, Carlo is now considering how to take the company to the next level.
Bibliographic citation: SOLER, E., GARCÍA PONT, C. (2021). Distrel. IESE, ASN-88-E.
Date: 01/06/2021
Author(s): Edi Soler; Carlos García Pont
Document type: Case
Department: Analysis of Business Problems
Languages: English
Year of the events: 2018
Geographic area: Spain