Finance

A Post-Truth World: Why Ronaldo Did Not Move Coca-Cola Share Price

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Before Portugal’s Euro 2020 football championship opener, Cristiano Ronaldo was preparing for a pre-match press conference. Two minutes before it began, the Juventus megastar forward put aside the two Coca-Cola bottles placed in front of him and said “agua” (water) while smiling to the journalists. The reaction to this playful gesture, which included a slew of news articles saying that Ronaldo’s actions were responsible for wiping $4 billion off of Coca-Cola’s market value, has come to illustrate a grave problem.
Bibliographic citation: FERNANDES, N. (2021). A Post-Truth World: Why Ronaldo Did Not Move Coca-Cola Share Price. Forbes.
Date: 01/06/2021
Author(s): Nuno Fernandes
Document type: Opinion
Department: Financial Management
Sector:
Languages: English