Business Ethics and CSR

A Catalyst Journey During Corona Times (C)

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After landing in Singapore by the end of 2020, while the COVID-19 pandemic still raged through most of the world, Cristina Ventura was immersed in intense activity. Her time in Singapore brought both many new opportunities, and time for reflection. She meditated daily on her purpose, and which projects - and what people - could help her maximize her impact. Ultimately, she saw herself as a catalyst for impact, connecting human, financial, and social capital in order to create sustainable value and impact for all. She also believed that technology was the way to achieve this impact. Was she on the right path? How could she ensure that she was maximizing her skills and networks and making a meaningful contribution?
Bibliographic citation: ELVIRA, M., ISAAC SASTRE BOQUET (2021). A Catalyst Journey During Corona Times (C). IESE, DPO-744-E.
Date: 01/04/2021
Author(s): Marta Elvira; Isaac Sastre Boquet
Document type: Case
Department: Managing People in Organizations
Languages: English
Year of the events: 2021
Geographic area: Singapore