Entrepreneurship

Innovation’s uncertainty factor

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The conventional view of disruptive innovation as a series of cumulative advances that results in a new value proposition is incomplete. It does not account for the uncertainties surrounding an invention’s technology, ecosystem, and business model. To factor those in and understand the trajectory and impact of a disruptive value proposition, innovators must ask themselves five critical questions.
Bibliographic citation: KLUETER, T. M., KAPOOR, R. (2020). Innovation’s uncertainty factor. Innovators must ask five critical questions to anticipate the trajectory and impact of a disruptive value proposition. MIT Sloan Management Review, 61 (4), 1-7.
Date: 01/07/2020
Author(s): Rahul Kapoor; Thomas Maximilian Klueter;
Document type: Article in Journal (refereed)
Sector:
Languages: English