Information Technologies

Advanced Digital Media Strategies - New York

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Digital technology is not just about being on medias cutting edge. Its about whether or not your business will make a profit and sustain itself in the quickly evolving digital media landscape. Advanced Digital Media Strategies will show you how to find the right opportunities to build profitable media products, services and businesses. Rather than employing the old media development practice of throwing stuff against the wall to see what sticks, you will learn how to figure out where the new opportunities are and how to take advantage of them.
Bibliographic citation: IESE, (2011). Advanced Digital Media Strategies - New York.
Date: 01/10/2011
Author(s): IESE IESE
Document type: Interview
Department: Information Systems
Languages: English