Decision Analysis


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The case study illustrates a situation where in which a company must decide whether or not to produce a new movie. The case study deals with the uncertainty surrounding this decision and some of the AIartificial intelligence techniques used to predict a movie's movie's success.
Bibliographic citation: GARCÍA-CASTRO, R. (2020). ScriptBook. IESE, AD-373-E.
Date: 01/03/2020
Author(s): Roberto García-Castro
Document type: Case
Department: Managerial Decision Sciences
Languages: English / Spanish
Year of the events: 2020