Information Technologies

Managing AI Within a Digital Density Framework

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AI is a new technology that enables organizations to leverage their data to create new value propositions for customers. Javier Zamora argues that the introduction of AI in any organization translates into new business challenges, because the data, both as input, as well as output of AI models, requires a specific governance. In this chapter, Zamora presents a holistic framework on the use of data and AI algorithms. He also outlines some comprehensive guidelines that general managers should follow to achieve a good AI governance within a digital density framework.
Bibliographic citation: Zamora, Javier, "Managing AI Within a Digital Density Framework". In: Jordi Canals, Franz Heukamp (Eds.). The Future of Management in an AI World: Redefining Purpose and Strategy in the Fourth Industrial Revolution. Cham: Palgrave Macmillan, 2019. pp 205 - 235 (IESE Business Collection).

Reference: 10.1007/978-3-030-20680-2_11 (DOI)
Date: 22/09/2019
Author(s): Zamora, Javier
Document type: Chapter
Languages: English