Leadership and People Management

Measuring the Purpose Strength

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How are leaders to assess whether or not the purpose of the business is truly common and deeply shared? To be able to answer such questions, it is crucial we have a perspective that allows for the gathering of our employees' thoughts and feelings, a system that assesses the organization's health and its areas for improvement upon which to base our actions. This work develops the Purpose Strength Model, which establishes the basis for the development of measuring tools. The model integrates the different frameworks introduced in the previous chapters into four sequential areas: organizational purpose antecedents, purpose accelerators, shared purpose development, and purpose outcomes (individual and organizational). Theoretical implications and further research lines are discussed.
Bibliographic citation: Lleo, Álvaro; Rey, Carlos; Chinchilla, Nuria, "Measuring the Purpose Strength". In: Carlos Rey, Miquel Bastons, Phil Sotok. Purpose-driven Organizations: Management Ideas for a Better World. Cham: Palgrave Macmillan, 2019. pp 119 - 130

Reference: 10.1007/978-3-030-17674-7_10 (DOI)
Date: 08/2019
Author(s): Lleo, Álvaro; Rey, Carlos; Chinchilla, Nuria
Document type: Chapter
Editor(s): Cátedra Carmina Roca y Rafael Pich-Aguilera de Mujer y Liderazgo
Languages: English