Strategy

Environmental Sensibility and Firm Strategic Actions: How to Become Sustainable While Avoiding Greenwashing

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A little more than fifty years since the publication of Rachel Carson?s Silent Spring (1962), concern for our natural environment has become a widespread and fundamental concern for civil society. Carson?s book is commonly regarded as a milestone in environmentalism since it openly challenged the consequences of industrialization and increased public concern and awareness on a subject that had until that time been of little interest. Since the book?s publication, environmental issues have been written into government regulation and become standard business practice in North America, Europe, Japan, Latin America and even less developed countries.
Bibliographic citation: Rosenberg, Mike; Berrone, Pascual; Rousseau, Horacio Enrique, "Environmental Sensibility and Firm Strategic Actions: How to Become Sustainable While Avoiding Greenwashing". In: Caldart, A., Ricart, J.E. and Carrera, A. (Eds). General Management in Latin and Ibero American Organizations: A Humanistic Perspective. London: Routledge, 2019.

Reference: 10.4324/9780429279829-7 (DOI)
Date: 25/06/2019
Author(s): Rosenberg, Mike; Berrone, Pascual; Rousseau, Horacio Enrique
Document type: Chapter
Sector: Environment
Languages: English