Innovation and Change

Open Innovation: Increasing Your Corporate Venturing Speed While Reducing the Cost

Print Share
How much should it cost (in time and money) to integrate opportunities' value into the parent company using corporate venturing mechanisms? How can those costs be reduced, while increasing the speed? Do the costs differ according to mechanism? Which mechanisms are quicker? And which are the most cost-effective? How long should a chief innovation officer wait before killing an opportunity? Based on 120+ interviews with firms' chief innovation officers (and those in related roles) in the United States, Europe and Asia, the study sheds light on these questions.
Bibliographic citation: Prats, Mª Julia; Siota, Josemaria; Martinez-Monche, Isabel; Martínez, Yair, "Open Innovation: Increasing Your Corporate Venturing Speed While Reducing the Cost", IESE, ST-500-E, 01/2019
Date: 30/01/2019
Author(s): Prats, Mª Julia; Siota, Josemaria; Martinez-Monche, Isabel; Martínez, Yair
Document type: Study and Monograph
Collaborator(s): BeRepublic
Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación
Languages: English
Company(ies): AT&T Foundry