Knowledge and Communication

Eduardo Ruiz: 3 Tips for Digital Transformation

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The Facebooks and Googles of the world are taking a lot of advertising money away from traditional media because they claim they have the best data. Is that true? Eduardo Ruiz, President and General Manager of A+E Networks Latin America, urges managers to drill down into the data to really understand the local customer and find competitive advantage.
Bibliographic citation: IESE; IESE Insight, "Eduardo Ruiz: 3 Tips for Digital Transformation"
Date: 14/09/2018
Document type: Interview
Interviewee(s): Ruiz, Eduardo
Interviewer(s): Sieber, Sandra
Sponsor(s): IESE Insight
Languages: English