Information Technologies

Eduardo Ruiz: The Power of Brands

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Where are we going to be five years from now? Will linear networks continue to exist? These are the questions on everyone's mind, says Eduardo Ruiz, President and General Manager of A+E Networks Latin America. "I personally believe that brands -- the value of the brand and the brand proposition -- are what's going to differentiate who survives and who doesn't."
Bibliographic citation: IESE; IESE Insight, "Eduardo Ruiz: The Power of Brands"
Date: 14/09/2018
Document type: Interview
Interviewee(s): Ruiz, Eduardo
Interviewer(s): Sieber, Sandra
Sponsor(s): IESE Insight
Languages: English