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Eduardo Ruiz: "The brand proposition is what's going to make the difference between who survives and who doesn't."

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Eduardo Ruiz, President and General Manager of A+E Networks Latin America, has had "quite an interesting ride" during his more than 25 years in television, media and advertising. He discusses the challenge of maintaining the legacy business while exploring new business models: "There's no set of rules right now. We're making the rules as we go."
Bibliographic citation: IESE Insight, "Eduardo Ruiz: "The brand proposition is what's going to make the difference between who survives and who doesn't.": Interview With Eduardo Ruiz, President and General Manager, A+E Networks Latin America"

Reference: 10.15581/002.ENT-3678 (DOI)
Date: 17/09/2018
Author(s): IESE Insight
Document type: Interview
Interviewee(s): Ruiz, Eduardo
Interviewer(s): Sieber, Sandra
Languages: Spanish / English