Knowledge and Communication

Be Ahead of What's Next

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Plus: assortment strategies, framing techniques for decision-making, crisis communication tips, unlocking organizational agility in large companies, 5 keys to doing business in the digital age, and when it works for regular brands to sell themselves as premium.
Bibliographic citation: IESE Insight, "Be Ahead of What's Next", IESE Insight, No. 38, Third Quarter 2018, pp 7 - 11
Date: 17/09/2018
Author(s): IESE Insight
Document type: Non-refereed article
Languages: Spanish / English