Information Technologies

Basic Economic Models for the Digital Economy

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This short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the text.
Bibliographic citation: Valor Sabatier, Josep, "Basic Economic Models for the Digital Economy", IESE, SIN-55-E, 06/2018
Date: 22/06/2018
Author(s): Valor Sabatier, Josep
Document type: Technical Note
Department: Information Systems
Languages: Spanish / English

Learning objective This manuscript is divided into segments. Each segment introduces and develops a concept or business model and finishes with one or two directly applicable lessons for the reader to remember as well as a question for reflection at the top management and firm governance level.