Innovation and Change

FC Barcelona and La Masia: Developing World-class Talent

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FC Barcelona achieved global success in European football by fielding a team comprised mainly of internally developed footballers, some of whom became hailed as the world's best players. In an era where the largest teams fight fiercely to sign the best talent, FC Barcelona have seen internal talent development not only as a necessity, but as a way to ensure that the club values and culture are maintained, strengthened and made into a lever for building sporting success. The case discusses the operations of "La Masia," FC Barcelona's youth development setup, and its integral program for developing young athletes into sports professionals. The issues tackled are talent recruitment, promotion, retention, and professional and emotional development.
Bibliographic citation: Dávila, Antonio; Lladó, Miquel; Sastre Boquet, Isaac, "FC Barcelona and La Masia: Developing World-class Talent", IESE, SM-1673-E, 01/2019
Date: 30/01/2019
Author(s): Dávila, Antonio; Lladó, Miquel; Sastre Boquet, Isaac
Document type: Case
Department: Strategic Management
Languages: English
Year of the events: 2016-2018
Geographic area: Spain

Learning objective TBD