Strategy

Performative Work: Bridging Performativity and Institutional Theory in the Responsible Investment Field

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Callon's performativity thesis has illuminated how economic theories and calculative devices shape markets, but has been challenged for its neglect of the organizational, institutional and political context. Our seven-year qualitative study of a large financial data company found that the company's initial attempt to change the responsible investment field through a performative approach failed because of the constraints posed by field practices and organizational norms on the design of the calculative device. However, the company was subsequently able to put in place another form of performativity by attending to the normative and regulative associations of the device. We theorize this route to performativity by proposing the concept of performative work, which designates the necessary institutional work to enable translation and the subsequent adoption of the device. We conclude by considering the implications of performative work for the performativity and the institutional work literatures.
Bibliographic citation: Beunza, Daniel; Ferraro, Fabrizio, "Performative Work: Bridging Performativity and Institutional Theory in the Responsible Investment Field", Organization Studies, Vol. 40, No. 4, 2019, pp 515 - 543

Reference: 10.1177/0170840617747917 (DOI)
Date: 01/04/2019
Author(s): Beunza, Daniel; Ferraro, Fabrizio
Document type: Article in Journal (refereed)
Languages: English