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Agile Methodologies and Organizational Agility 

Date: 19/02/2019 Author(s): Gregory, Robert Wayne; Röthke, Claudia Document type: Technical Note Organizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' ... More information

Hypothesis-Driven Experimentation 

Date: 18/02/2019 Author(s): Röthke, Claudia; Gregory, Robert Wayne; Káganer, Evgeny Document type: Technical Note When addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven ... More information

La diversidad en los equipos de alta dirección 

Date: 01/02/2019 Author(s): Rodríguez-Lluesma, Carlos; Martín, Miguel; Elvira, Marta Document type: Technical Note El concepto "diversidad" goza de buena fama, en general, pero casi todos hemos oído opiniones del tipo "Años y años acudiendo a seminarios de concienciación e inclusión social, y la cuenta de resultados no se ha visto incrementada en un céntimo" o "Dijeron que las soluciones serían mejores, pero yo sigo trabajando igual y la innovación ha sido la misma". ... More information

Ethics Beyond Dilemmas 

Date: 22/01/2019 Author(s): Calleja, Ricardo; Marín, Sergio Document type: Technical Note In this technical note we advance a model for moral analysis that integrates the main elements from the three main theories followed in the field of business ethics and shows their inner connection: moral principles and norms (deontologism), the human goods at stake (utilitarianism) and the education of character for the good life (virtue ethics). This ... More information

Qualitative Customer Research 

Date: 18/01/2019 Author(s): Röthke, Claudia; Gregory, Robert Wayne Document type: Technical Note In order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative ... More information

Giving Feedback 

Date: 30/07/2018 Author(s): Elghanayan, Ruben; Gallego, Sheila; Ribera, Alberto Document type: Technical Note The main objective of this technical note is to examine in depth the theoretical bases that enable a better understanding of the different reactions there are to feedback, as well as to improve the effectiveness and quality of communication in the work environment. The intention is to answer the following questions: What factors are involved in determining ... More information

Digitalización y dirección de personas 

Date: 12/07/2018 Author(s): Corral, Jerónimo; Rodríguez-Lluesma, Carlos Document type: Technical Note La digitalización, entendida como el proceso de adopción de entornos digitales en sustitución de los analógicos, afecta a productos, procesos de trabajo, servicios y modelos de negocio. Mediante la aplicación de tecnologías como la computación en la nube (cloud computing), el Internet de las Cosas (IoT, del inglés), la inteligencia artificial (IA), ... More information Read related article

El coaching centrado en soluciones 

Date: 11/07/2018 Author(s): Gallego, Sheila; Ortiz, Estíbalitz; Ribera, Alberto Document type: Technical Note Esta nota técnica describe qué es el coaching centrado en soluciones, los principios que lo rigen, sus características y su estructura. Incluye apartados relativos a la preparación del participante para recibir las sesiones, a cómo se fomenta el cambio en este proceso y al desarrollo del coraje en este. More information

El coaching de equipos 

Date: 27/06/2018 Author(s): Gallego, Sheila; Ferrando, Patricia; Ribera, Alberto Document type: Technical Note Esta nota técnica pretende describir qué es y en qué consiste el coaching de equipos: cuándo puede ser útil, qué objetivos tiene, quién es el sujeto, qué rol tiene el coach y qué diferencias hay entre esta y otras disciplinas. También cuenta con anexos relativos al concepto de "equipo": las cinco disfunciones que más obstaculizan su desarrollo, tipos ... More information

Basic Economic Models for the Digital Economy 

Date: 22/06/2018 Author(s): Valor Sabatier, Josep Document type: Technical Note This short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the ... More information Read related article
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