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Firemadillo SCRPt

Date: 01/06/2021 Author(s): Lorenzo Planlilio; Íñigo Gallo Document type: Case SCRPt is a software developed by the company Firemadillo, based in Los Angeles, that can predict the box office revenue of a movie by analyzing its script and comparing it to previous scripts. Firemadillo belives this is a game changer, with a huge potential. But it's not an easy sell. Who should they target? Writers? Producers? Studios? How should ... More information

The International Airline Group Rights Issue

Date: 01/06/2021 Author(s): Nuno Fernandes Document type: Case This case is about the IAG capital increase, in the aftermath of the COVID-19 crisis. COVID-19 had totally changed the airline sector, and worldwide all airlines were in despair. IAG was badly in need of additional capital. International Airlines Group (IAG), the owner of airlines such as Iberia and British Airways, had announced a capital increase, ... More information

Política monetaria no convencional posterior a la crisis financiera del 2007-2008

Date: 01/05/2021 Author(s): Manuel Mueller-Frank Document type: Case Este caso aborda la respuesta monetaria de los bancos centrales a la crisis financiera de 2007-2008, centrado en el escenario de Estados Unidos. Se analiza la política convencional de tipos de interés empleada, así como la no convencional de expansión cuantitativa. Se resumen los objetivos de estas medidas y las preocupaciones que suscitaron en aquel ... More information

Unconventional Monetary Policy After the Financial Crisis of 2007/2008

Date: 01/05/2021 Author(s): Manuel Mueller-Frank Document type: Case This case concerns the monetary response from central banks to the financial crisis of 2007-2008. We focus on the case of the U.S. The case discusses the conventional interest rate policy employed, as well as the unconventional policy of quantitative easing. It gives a summary of the objectives behind these measures and the concerns they faced at the ... More information

Accolade Group

Date: 01/05/2021 Author(s): Lenka Kolarova; Rob Johnson Document type: Case In September 2005, John Allen, the Chairman and founder of Accolade Group, leaned back in the armchair in his office and reflected on the developments in his company over the past nine years. Allen had a lifelong career in the UK leisure industry, culminating in his founding of the Accolade Group through a £279m management buy-in (MBI) of the Accolade ... More information

Nordic Technologies AB

Date: 01/05/2021 Author(s): Rob Johnson Document type: Case Este caso describe las condiciones de una oferta para ofrecer una segunda ronda de financiación a una empresa tecnológica sueca en fase inicial. Este caso es una actualización del caso E-100 del mismo autor con el mismo título. More information

Nordic Technologies AB

Date: 01/05/2021 Author(s): Rob Johnson Document type: Case The case describes the terms of an offer to provide second-round financing for an early-stage technology company in Sweden. This case is an updated version of the E-100-E with the same title and from the same author. More information

DurvisTech and Carla Falcón: Fixing a Sales Team

Date: 01/05/2021 Author(s): Íñigo Gallo; Ángela Jiang Wang Document type: Case DurvisTech is one of the leading door manufacturers in Spain. The national team of sales agents has been underperforming in the past years, and Carla Falcón, who has just been appointed as the new national sales manager, needs to quickly find a solution to this situation and get the national unit back on track. Specifically, she will need to make decisions ... More information

Insite: Simplified Big Data

Date: 01/05/2021 Author(s): Paloma Sendagorta; Íñigo Gallo; Ángela Jiang Wang Document type: Case Insite is a customer business intelligence software developed by a European consulting company. The Iberia branch has had poor results during 2020. Of particular concern to the manager is the number of demos that are offered to potential clients: demos granted by the sales team have increased, while sales have decreased. Management has to review the ... More information

Pompeii Brand

Date: 01/04/2021 Author(s): Alejandro Serrano; Victor Martínez de Albéniz Document type: Case A start-up that sells barely 5 million euros worth of mid- to high-end sneakers a year (mainly in Spain) and must expand in Europe considers how to organize its structure of suppliers to improve its productive efficiency without falling victim to the cost of excess inventories. Part of the production comes from two suppliers in Spain and the rest from ... More information
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