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Eduardo Ruiz: "The brand proposition is what's going to make the difference between who survives and who doesn't." 

Date: 17/09/2018 Author(s): IESE Insight Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra Document type: Interview Eduardo Ruiz, President and General Manager of A+E Networks Latin America, has had "quite an interesting ride" during his more than 25 years in television, media and advertising. He discusses the challenge of maintaining the legacy business while exploring new business models: "There's no set of rules right now. We're making the rules as we go." More information

Eduardo Ruiz: 3 Tips for Digital Transformation 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) The Facebooks and Googles of the world are taking a lot of advertising money away from traditional media because they claim they have the best data. Is that true? Eduardo Ruiz, President and General Manager of A+E Networks Latin America, urges managers to drill down into the data to really understand the local customer and find competitive advantage. ... More information

Eduardo Ruiz: A Change of Mindset 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) How can you maintain your revenues while experimenting with the next business model? It's not easy but you have to adopt an innovation mindset, insists Eduardo Ruiz, President and General Manager of A+E Networks Latin America. "One has to come to the realization that you don't have all the answers. It's okay to fail, but do it quickly, learn and move ... More information

Eduardo Ruiz: The Power of Brands 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) Where are we going to be five years from now? Will linear networks continue to exist? These are the questions on everyone's mind, says Eduardo Ruiz, President and General Manager of A+E Networks Latin America. "I personally believe that brands -- the value of the brand and the brand proposition -- are what's going to differentiate who survives and ... More information

Eduardo Ruiz: Making the Rules as We Go 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) Eduardo Ruiz, President and General Manager of A+E Networks Latin America, has had "quite an interesting ride" during his more than 25 years in television, media and advertising. He discusses the challenge of maintaining the legacy business while exploring new business models: "There's no set of rules right now. We're making the rules as we go." More information

Nuria Chinchilla: "Estamos dos horas por delante de lo que nos tocaría. Si es que nos levantamos de noche? Todo eso es una locura" 

Date: 02/09/2018 Author(s): Noticias de Gipuzkoa Interviewee(s): Chinchilla, Nuria Document type: Interview Anular los cambios de hora de octubre y marzo acarrearía evidentes beneficios en forma de más tiempo para la vida personal, menos problemas de salud y, según las voces expertas, incluso una mayor eficiencia y productividad en el puesto de trabajo. More information

Franz Heukamp: "Pensar en el bien de toda la sociedad debe ser un objetivo importante para empresarios y directivos" 

Date: 26/07/2018 Author(s): Cinco Días Interviewee(s): Heukamp, Franz Document type: Interview Tras catorce años formando parte del claustro del IESE, el profesor Franz Heukamp tomó -hace escasos dos años- las riendas de la primera escuela del mundo en formación de directivos. Le ilusiona contribuir a seguir desarrollando la internacionalidad, la calidad académica y la investigación de la institución. Además, afronta los retos del siglo XXI ... More information

Francisco Iniesta: "Hemos pasado de tener activos a pedir sólo su derecho de uso" 

Date: 19/07/2018 Author(s): Palco 23 Interviewee(s): Iniesta, Francisco Document type: Interview Francisco Iniesta, profesor de la escuela de negocios, advierte sobre la necesidad de fragmentar aún más los precios para alcanzar al máximo de público posible y, sobre todo, buscar nuevas ventanas que permitan obtener ingresos más allá del periodo de altas de abonados. More information

Executive Education Excellence 

Date: 12/07/2018 Author(s): Chief Learning Officer Interviewee(s): Weber, Eric Document type: Interview Eric Weber, associate dean of IESE Business School, discusses how and why the school?s executive education consistently ranks high in the Financial Times annual rankings. More information

Probability or Price? Form Matters When it Comes to Risk 

Date: 09/07/2018 Author(s): IESE Insight Collaborator(s): Müller-Trede, Johannes; Sher, Shlomi; McKenzie, Craig R. M. Document type: Supplementary Material Whether or not you go out on a limb may depend on how the numbers are presented. IESE's Johannes Müller-Trede investigates the difference between a percentage and a numerical value in shaping risk attitudes -- and offers up some practical applications. More information
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