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Reminiscing on Self-Brand Connections: Differentiating Experiential versus Symbolic Origins 

Date: 12/2019 Author(s): Edson Escalas, Jennifer; Gallo, Iñigo; Gaustad, Tarje Document type: Chapter Self-brand connections (SBC) represent the extent to which consumers have formed a connection between their identity, that is, their sense of who they are, and a brand. Research into SBC has focused on the symbolic nature of brand linkages to identity, for example, how consumers form connections to brands to create, verify, and bolster their identities, ... More information

Why Purpose Needs Strategy (and Vice Versa) 

Date: 08/2019 Author(s): Rey, Carlos; Ricart, Joan Enric Document type: Chapter Since Bartlett and Ghoshal made their proposal to shift from strategy to purpose, many strategists have been won over to the idea. However, the fundamental question is not choosing between purpose and strategy but instead putting purpose at the center of strategy. While purpose should not be considered a strategy, purpose requires strategy. ... More information

Measuring the Purpose Strength 

Date: 08/2019 Author(s): Lleo, Álvaro; Rey, Carlos; Chinchilla, Nuria Editor(s): Cátedra Carmina Roca y Rafael Pich-Aguilera de Mujer y Liderazgo Document type: Chapter How are leaders to assess whether or not the purpose of the business is truly common and deeply shared? To be able to answer such questions, it is crucial we have a perspective that allows for the gathering of our employees' thoughts and feelings, a system that assesses the organization's health and its areas for improvement upon which to base our ... More information

Nurturing Personal Purpose at Work 

Date: 08/2019 Author(s): Rey, Carlos; Almandoz, John; Montaner, Alex Document type: Chapter Reflecting on the purpose of one's work can be a highly rewarding and inspiring exercise that helps to harmonize the purpose of the individual with that of the organization, resulting in greater job satisfaction and quality of work. However, experience shows that often one's purpose tends to weaken over time, running the risk of being forgotten altogether ... More information

The New Logic of Purpose Within the Organization 

Date: 08/2019 Author(s): Rey, Carlos; San Cristobal, Jon; Almandoz, John Document type: Chapter The idea of purpose has been around management for decades. In fact, organizations that have formally stated their organizational purpose are now quite common. However, the presence of purpose is not a phenomenon exclusive to the organization alone. Evidence from the field shows that the idea of purpose is also present and it develops at an individual ... More information

Quantitative Methods for Management: A Practical Approach 

Date: 07/2019 Author(s): Canela, Miguel Ángel; Alegre, Inés; Ibarra, Alberto Document type: Book This book focuses on the use of quantitative methods for both business and management, helping readers understand the most relevant quantitative methods for managerial decision-making. Pursuing a highly practical approach, the book reduces the theoretical information to a minimum, so as to give full prominence to the analysis of real business problems. Each ... More information

The agenda of the chief executive officer 

Date: 25/06/2019 Author(s): Caldart, Adrian; Carrera, Alejandro; Cornejo, Magdalena Document type: Chapter The work of the GM is arguably the most important of all of those developed within an organization. The actions of the GM will likely have the highest impact on the rest of the corporate structure: on an individual level, with regard to members? specific roles, and on a corporate level, since they shape the social environment in which people spend ... More information

General management as firm ownership changes 

Date: 25/06/2019 Author(s): Elvira, Marta; Calleja, Luis Manuel Document type: Chapter Having first-rate people on the team is more important than designing hierarchies and clarifying who reports to whom. More information

Family-owned firms: The role of the board of directors, family council and family office 

Date: 25/06/2019 Author(s): Tàpies, Josep Document type: Chapter Conventional corporate governance instruments - boards of directors, executive committees and shareholder assemblies ? are not enough in family-owned companies. When ownership is in hands of a family, new dimensions emerge, and emotions must be managed with the highest degree of professionalism. Just like traditional corporate governance instruments, ... More information

Stakeholder salience in Latin America: Who really counts?

Date: 25/06/2019 Author(s): Caldart, Adrian; Carrera, Alejandro; Cornejo, Magdalena Document type: Chapter The notion of "stakeholder" has become embedded in both management scholarship and management practice. Its origins trace back to the publication of Freeman's Strategic Management: A Stakeholder Approach (Freeman, 1984). While the concept quickly gained momentum, there was no immediate consensus regarding the operational question of who or what constitutes ... More information
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