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Reminiscing on Self-Brand Connections: Differentiating Experiential versus Symbolic Origins 

Date: 12/2019 Author(s): Edson Escalas, Jennifer; Gallo, Iñigo; Gaustad, Tarje Document type: Chapter Self-brand connections (SBC) represent the extent to which consumers have formed a connection between their identity, that is, their sense of who they are, and a brand. Research into SBC has focused on the symbolic nature of brand linkages to identity, for example, how consumers form connections to brands to create, verify, and bolster their identities, ... More information

When do market intermediaries sanction categorical deviation? The role of expertise, identity and competition 

Date: 15/11/2019 Author(s): Boulongne, Romain; Cudennec, Arnaud; Durand, Rodolphe Document type: Chapter This chapter studies the conditions under which market intermediaries reward or sanction market actors who deviate from the prevailing categorical order. The authors first assess how the expertise of a market intermediary -- an understudied determinant of their authority -- can lead to a positive evaluation of categorical deviation. Then, the authors ... More information

Humility and Decision Making In Companies 

Date: 31/10/2019 Author(s): Argandoña, Antonio Document type: Chapter A firm is a community of people who cooperate to achieve a purpose that is to everyone's interest, albeit for different reasons. A manager's task is to bring about this cooperation through these people's motivations, which may be financial, but also psychological, social and moral -- and it is here where virtues come into play. Managers must be virtuous ... More information

Timing, Marketability, And Location: The New Real Estate Paradigm 

Date: 04/09/2019 Author(s): Vergara, Carles; Gutés, Joan D. Document type: Book "There are three things that matter in the property market: location, location, location." This has been the most well-known quote in the real estate industry for decades. However, it is not all only about location anymore. The last real estate cycle has shown the importance of timing the business cycle. Most real estate investments pursued at the ... More information Read related article

Why Purpose Needs Strategy (and Vice Versa) 

Date: 08/2019 Author(s): Rey, Carlos; Ricart, Joan Enric Document type: Chapter Since Bartlett and Ghoshal made their proposal to shift from strategy to purpose, many strategists have been won over to the idea. However, the fundamental question is not choosing between purpose and strategy but instead putting purpose at the center of strategy. While purpose should not be considered a strategy, purpose requires strategy. ... More information

Measuring the Purpose Strength 

Date: 08/2019 Author(s): Lleo, Álvaro; Rey, Carlos; Chinchilla, Nuria Editor(s): Cátedra Carmina Roca y Rafael Pich-Aguilera de Mujer y Liderazgo Document type: Chapter How are leaders to assess whether or not the purpose of the business is truly common and deeply shared? To be able to answer such questions, it is crucial we have a perspective that allows for the gathering of our employees' thoughts and feelings, a system that assesses the organization's health and its areas for improvement upon which to base our ... More information

Nurturing Personal Purpose at Work 

Date: 08/2019 Author(s): Rey, Carlos; Almandoz, John; Montaner, Alex Document type: Chapter Reflecting on the purpose of one's work can be a highly rewarding and inspiring exercise that helps to harmonize the purpose of the individual with that of the organization, resulting in greater job satisfaction and quality of work. However, experience shows that often one's purpose tends to weaken over time, running the risk of being forgotten altogether ... More information

The New Logic of Purpose Within the Organization 

Date: 08/2019 Author(s): Rey, Carlos; San Cristobal, Jon; Almandoz, John Document type: Chapter The idea of purpose has been around management for decades. In fact, organizations that have formally stated their organizational purpose are now quite common. However, the presence of purpose is not a phenomenon exclusive to the organization alone. Evidence from the field shows that the idea of purpose is also present and it develops at an individual ... More information

Quantitative Methods for Management: A Practical Approach 

Date: 07/2019 Author(s): Canela, Miguel Ángel; Alegre, Inés; Ibarra, Alberto Document type: Book This book focuses on the use of quantitative methods for both business and management, helping readers understand the most relevant quantitative methods for managerial decision-making. Pursuing a highly practical approach, the book reduces the theoretical information to a minimum, so as to give full prominence to the analysis of real business problems. Each ... More information Read related article

The Value Killers 

Date: 25/06/2019 Author(s): Fernandes Goncalves Gracias, Nuno Document type: Book In a business climate marked by escalating global competition and industry disruption, successful mergers and acquisitions are increasingly vital to the growth and profitability of many corporations. If history is any guide, 60 to 70 per cent of new mergers will fail - and will destroy shareholder value. To date, analyses of the M&A failure rate tend ... More information Read related article
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