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Reminiscing on Self-Brand Connections: Differentiating Experiential versus Symbolic Origins 

Date: 12/2019 Author(s): Edson Escalas, Jennifer; Gallo, Iñigo; Gaustad, Tarje Document type: Chapter Self-brand connections (SBC) represent the extent to which consumers have formed a connection between their identity, that is, their sense of who they are, and a brand. Research into SBC has focused on the symbolic nature of brand linkages to identity, for example, how consumers form connections to brands to create, verify, and bolster their identities, ... More information

When do market intermediaries sanction categorical deviation? The role of expertise, identity and competition 

Date: 15/11/2019 Author(s): Boulongne, Romain; Cudennec, Arnaud; Durand, Rodolphe Document type: Chapter This chapter studies the conditions under which market intermediaries reward or sanction market actors who deviate from the prevailing categorical order. The authors first assess how the expertise of a market intermediary -- an understudied determinant of their authority -- can lead to a positive evaluation of categorical deviation. Then, the authors ... More information

Los 7 momentos del coaching 

Date: 14/11/2019 Author(s): Editor(s): Ribera, Alberto; Mc Farlane, Alan; Plamenova, Nia Document type: Book Un título imprescindible para ejecutivos, directores de recursos humanos y para cualquiera que esté interesado en brillar en la vida y en la empresa. ¿Qué puede ofrecer el coaching ejecutivo a un directivo? ¿Qué es lo que pasa en una sesión de coaching? Y la pregunta clave: ¿Cuál es el valor del coaching? Para contestar a estas cuestiones, doce coaches ... More information Read related article

Cheating yourself in business 

Date: 11/2019 Author(s): Nueno, Pedro Document type: Book Cheating ourselves, also in business, is the result of an inadequate analysis of reality, of taking hasty decisions or overvaluing our abilities. To figure out his "Self cheating" is easy for other people, and its consequences are disastrous. Failure and loosing support are only two of them. Although this situations may occur in many aspects of life, ... More information Read related article

Humility and Decision Making In Companies 

Date: 31/10/2019 Author(s): Argandoña, Antonio Document type: Chapter A firm is a community of people who cooperate to achieve a purpose that is to everyone's interest, albeit for different reasons. A manager's task is to bring about this cooperation through these people's motivations, which may be financial, but also psychological, social and moral -- and it is here where virtues come into play. Managers must be virtuous ... More information

Business Ethics in Action 

Date: 10/2019 Author(s): Melé, Domènec Editor(s): Cátedra de Ética Empresarial y de los Negocios Document type: Book This comprehensive textbook, packed with international cases, places individual human action at the heart of ethical business, arguing that business ethics guides human excellence in businesses. With its unique person-centred approach and student-centred pedagogy, this book will help students to discover and frame ethical issues in business, allowing ... More information

Managing AI Within a Digital Density Framework 

Date: 22/09/2019 Author(s): Zamora, Javier Document type: Chapter AI is a new technology that enables organizations to leverage their data to create new value propositions for customers. Javier Zamora argues that the introduction of AI in any organization translates into new business challenges, because the data, both as input, as well as output of AI models, requires a specific governance. In this chapter, Zamora ... More information

AI and the Leadership Development of the Future 

Date: 22/09/2019 Author(s): Heukamp, Franz Document type: Chapter AI driven technologies are changing organizations and business practices in terms of business models, types of jobs and the ways in which people work. Using a simple framework, knowing, doing, being, we explore the traits that senior leaders need to develop in order to successfully lead their organizations going forward in this technology-driven context. ... More information

The Evolving Role of General Managers in the Age of AI 

Date: 22/09/2019 Author(s): Canals, Jordi Document type: Chapter Artificial Intelligence has recently made important inroads into corporate decision-making. In business functions such as manufacturing, marketing, advertising or logistics, algorithms powered by big data are deciding on important business issues, replacing or complementing the role of middle managers. In this chapter, Jordi Canals reviews the impact ... More information

The Future of Management in an AI World 

Date: 22/09/2019 Author(s): Editor(s): Canals, Jordi; Heukamp, Franz Document type: Book Artificial Intelligence (AI) is redefining the nature and principles of general management. The technological revolution is reshaping industries, disrupting existing business models, making traditional companies obsolete and creating social change. In response, the role of the manager needs to urgently evolve and adjust. Companies need to rethink ... More information Read related article
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