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Targeted price controls on supermarket products

Date: 01/12/2020 Author(s): Diego Aparicio; Alberto Cavallo Document type: Article in Journal (refereed) We study the impact of targeted price controls on supermarket products in Argentina. Using daily prices for controlled and non-controlled goods we examine the effects on inflation, product availability, entry and exit, and price dispersion. First, price controls have only a small and temporary effect on inflation that reverses soon after the controls ... More information

Price-denomination effect

Date: 01/09/2020 Author(s): Elena Reutskaja; Jeremiah Iyamabo; Priya Raghubir; Íñigo Gallo Document type: Article in Journal (refereed) Building on past research on judgment anchoring, we investigate the effect of price information on consumers’ choice of denomination when making a purchase. Across seven experiments, including two in the field (N = 4,020), we find that people tend to purchase with denominations that are the same as the product prices. They use larger denominations ... More information

Consumers' pursuit of material and experiential purchases

Date: 01/08/2020 Author(s): Tom Gilovich; Íñigo Gallo Document type: Article in Journal (refereed) More than 15 years ago, Van Boven and Gilovich (Journal of Personality and Social Psychology, 85, 2003, 1193) presented evidence that experiential purchases make people happier than material purchases once consumers have covered their basic needs. This experiential advantage has attracted significant attention from researchers in the fields of social ... More information

The Commercial consequences of collective layoffs

Date: 01/05/2020 Author(s): Vardit Landsman; Stefan Stremersch Document type: Article in Journal (refereed) This article examines the effects of collective layoff announcements on sales and marketing-mix elasticities, accounting for supply-side constraints. The authors study 205 announcements in the automotive industry using a difference-in-differences model. They find that, following collective layoff announcements, layoff firms experience adverse changes ... More information

IESE Business School Insight, 155

Date: 01/04/2020 Author(s): IESE Insight Document type: Review What executives and directors need to know as firms increasingly look for purpose beyond profits and deal with a changing ownership environment. Four responsibilities for the board. Interviews with Amra Balic (BlackRock) and veteran board chairman Herman Daems. Ways in which technological disruption may transform corporate governance. The future of ... More information

Hurry! Only 3 left in stock! When scarcity signals are most powerful

Date: 01/04/2020 Author(s): Eduard Calvo; Ruomeng Cui; Laura Wagner Document type: Non-refereed article Many retailers disclose product availability to get customers to buy, but does it really boost sales and profits? By studying this effect in online retail, we identify the contexts where scarcity signals are most powerful. More information

Forecasting inflation with online prices

Date: 01/04/2020 Author(s): Diego Aparicio; Manuel I. Bertolotto Document type: Article in Journal (refereed) Are survey-based forecasts unbeatable? They are not. This paper uses online price indices to forecast the Consumer Price Index. We find that online price indices anticipate changes in official inflation trends more than one month in advance. Our baseline one-month forecast outperforms Bloomberg surveys of forecasters, which only predict the contemporaneous ... More information

Gavi - "La Caixa": A Successful Alliance to Promote Childhood Vaccinations

Date: 01/01/2020 Author(s): Diego Arias Padilla; Joan Fontrodona Document type: Study and Monograph The Global Alliance for Vaccines and Immunization (Gavi) was created in 2000 with the goal of providing access to vaccines to millions of children in the poorest countries of the world, with the help of the Bill and Melinda Gates Foundation and the participation of diverse countries and international entities. "la Caixa" made its first contribution ... More information

Reminiscing on Self-Brand Connections: Differentiating Experiential versus Symbolic Origins

Date: 01/12/2019 Author(s): Jennifer Edson Escalas; Íñigo Gallo; Tarje Gaustad Document type: Book Chapter Self-brand connections (SBC) represent the extent to which consumers have formed a connection between their identity, that is, their sense of who they are, and a brand. Research into SBC has focused on the symbolic nature of brand linkages to identity, for example, how consumers form connections to brands to create, verify, and bolster their identities, ... More information

Rappi: The Growth Dilemma

Date: 01/12/2019 Author(s): Albert Valentí; Diego Zunino; Lorenzo Panlilio Document type: Case The Colombian startup Rappi, an on-demand delivery platform, became the first Colombian unicorn in only 3 years from its founding. The co-founder is reflecting on how to maintain the growth trend that drove the company?s success. Rappi?s executives face choices in three areas: organic growth, expansion to other product markets, and expansion in another ... More information
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