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Miscalibration in predicting one's performance

Date: 01/04/2021 Author(s): Isabelle Engeler; Gerald Häubl Document type: Article in Journal (refereed) When people predict their performance, they can be miscalibrated in two ways—they may mispredict how they will perform relative to others (misplacement) and how they will perform in absolute terms (misestimation). Prior work has yielded contradictory conclusions about the relative direction of these two types of miscalibration. Some research found ... More information Read related article

Targeted price controls on supermarket products

Date: 01/03/2021 Author(s): Diego Aparicio; Alberto Cavallo Document type: Article in Journal (refereed) We study the impact of targeted price controls on supermarket products in Argentina. Using daily prices for controlled and non-controlled goods we examine the effects on inflation, product availability, entry and exit, and price dispersion. First, price controls have only a small and temporary effect on inflation that reverses soon after the controls ... More information

The End of Low-Cost Fundamentalism - The COVID Interruption

Date: 01/03/2021 Author(s): Alex Cruz; José Luis Nueno Document type: Case We review pre-COVID-19 trends, discuss the pandemic's main impact on existing models, and provide the likely new post-COVID-19 trends in the airline sector. However, the fundamentals of the democratization of air travel, particularly in the short-haul segments, are left untouched. After a "short" interruption, it will remain a cost-based game in which ... More information

El fin del fundamentalismo low cost: la interrupción de la COVID-19

Date: 01/03/2021 Author(s): Alex Cruz; José Luis Nueno Document type: Case Analizamos las tendencias pre-COVID-19, el impacto de la pandemia en los modelos existentes y las tendencias poscovid del sector aéreo. Con todo, los aspectos fundamentales de la democratización de los viajes en avión, sobre todo en el corto radio, siguen intactos. Tras una "breve" interrupción, el sector seguirá siendo un juego de costes donde las ... More information

Anytime Fitness: Getting Online Marketing in Shape

Date: 01/02/2021 Author(s): Ángela Jiang Wang; Íñigo Gallo Document type: Case Anytime Fitness is a health and fitness club. The Spain branch is looking to increase subscriptions to its 60 centers in the country. They are wondering whether they should increase their online budget or their offline budget. Within the online budget, they also want to know what should be the mix of search advertising versus display advertising. More information

Content Marketing: What It Is and How to Do It Well

Date: 01/02/2021 Author(s): Íñigo Gallo; Ángela Jiang Wang; Javi Segarra Document type: Technical Note Content marketing has garnered a lot of attention in a very short period of time. More and more B2C and B2B companies are jumping into content marketing and claiming it works for them. However, this also means there is a content overload: it is increasingly harder for any given company to be noticed and generate impact. In this technical note, the ... More information

Numbers and units affect goal pursuit organization and motivation

Date: 01/01/2021 Author(s): C. Lembregts; Jorge Pena Marin Document type: Article in Journal (refereed) Goals are one of the most ubiquitous drivers of behavior. Despite the wealth of research on goal pursuit, less is known about how individuals organize their goal pursuit in the first place. This manuscript represents one of the first studies to provide insight into quantitative goal organization, proposing that the unit/numerical value in which a goal ... More information

Reliance on numerical precision

Date: 01/01/2021 Author(s): Jorge Pena Marin; D. Yan Document type: Article in Journal (refereed) This research examines how the weighting of an attribute is jointly affected by attribute precision and decision stage. Building on prior work suggesting (a) that less (more) precise numerical values are easier to process (more accurate), (b) that decision‐makers' motivation to be efficient (accurate) is greater when creating a consideration set (making ... More information

La sabiduría de una mujer única

Date: 01/12/2020 Author(s): Xavier Oliver Document type: Opinion Acabo de terminar un libro que me ha apasionado: Todo lo que aprendí de mis hijos y no me enseñaron en la escuela de negocios de Helena Guardans Cambó, publicado en catalán, castellano e inglés simultáneamente. Es una pequeña obra de arte que demuestra una exquisita sensibilidad a la vez de una maravillosa capacidad de unir las experiencias profesionales ... More information

Ahorrar en Madrid: ¿es de derechas e insolidario?

Date: 01/12/2020 Author(s): José Ramón Pin Arboledas Document type: Opinion La reciente polémica sobre la fiscalidad de Madrid parece indicar que ahorrar en Madrid es de derechas e insolidario. En efecto, Rufián, el diputado de ERC ha levantado la liebre. Considera que Madrid es insolidaria porque sus ciudadanos no pagan el impuesto de patrimonio, y casi nada en el impuesto sobre herencias y donaciones entre los consanguíneos ... More information
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