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Are we perceiving more polarization than there actually is? 

Date: 25/01/2019 Author(s): IESE Insight Collaborator(s): Barasz, Kate; Kim, Tami; Evangelidis, Ioannis Document type: Supplementary Material Are our inferences about Trump supporters or Brexiteers accurate? The more extreme the position, the more we may jump to faulty conclusions, says research by Kate Barasz. In an increasingly polarized world, understanding this cognitive bias is key. More information

Jak sie promowac w social mediach 

Date: 16/12/2018 Author(s): Rzeczpospolita Interviewee(s): Las Heras, Mireia Document type: Interview W ostatnich latach niejednokrotnie moglismy uslyszec czy przeczytac o karierach zlamanych przez nieprzemyslana aktywnosc w mediach spolecznosciowych, w tym zwlaszcza przez niepoprawne politycznie komentarze, które blyskawicznie, wirusowo, rozniosly sie po sieci. Wiemy wiec, ze social media moga zaszkodzic, natomiast znacznie mniej mówi sie o tym, jak ... More information

Networks, Institutions, and Uncertainty: Information Exchange in Early-Modern Markets 

Date: 12/2018 Author(s): Erikson, Emily; Samila, Sampsa Document type: Article in Journal (refereed) We analyze patterns of informal information exchange by the English East India Company’s captains to assess the role of relational and institutional governance systems and uncertainty in encouraging information exchange. Using archival data from the emerging early-modern global trade network, we show that uncertainty drove information exchange. ... More information

500 Tweets for better management 

Date: 12/2018 Author(s): Llopis, Jaume Translator(s): Gutiérrez Algaba, Manuel Document type: Book Can you say so much in a such small space? Yes, you can, a tweet can. Tweets have revolutionized communication, they are influencing political, social, and entrepreneurial events around the globe, and it’s just 280 characters. This book joins such a revolution by analyzing the economy and management. It does through the wisdom distilled in the ... More information

Offshoring Innovation to Emerging Countries: The Effects of IP Protection and Cultural Differences on Firms' Decision to Augment Versus Exploit Home-Base-Knowledge 

Date: 12/2018 Author(s): Pisani, Niccolò; Ricart, Joan Enric Editor(s): Cátedra Carl Schroeder de Dirección Estratégica Document type: Article in Journal (refereed) Developed-country multinationals (DMNEs) have increasingly engaged in the practice of offshoring innovation to emerging countries. In this article, we leverage and extend the institution-based view to further our understanding of this phenomenon. Specifically, we examine the differential effects of formal and informal institutions on DMNEs' strategic ... More information


Date: 18/11/2018 Author(s): Oliver, Xavier Document type: Opinion Dar clase a empresarios de un país centroafricano como Costa de Marfil es un placer enorme. Su nivel de atención, deseo de aprendizaje y su disposición a ayudar es magnífica. Hablé con muchos de los participantes del programa PMD que imparte el MDE en colaboración con el IESE, y sienten la responsabilidad de mejorar las condiciones del país a la vez ... More information

The Media Landscape: From Showtime to Screen Time 

Date: 01/10/2018 Author(s): Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley Editor(s): Cátedra Indra de Estrategia Digital Document type: Study and Monograph This note describes the situation of the media industry, with some focus on the USA, through the eyes of the executives that manage the companies in the media ecosystem. We have interviewed top executives from media companies, those people that “make it happen” in the industry. Some have agreed to be cited by name, and we do so when authorized, while ... More information Read related article

Be Ahead of What's Next 

Date: 17/09/2018 Author(s): IESE Insight Document type: Non-refereed article Plus: assortment strategies, framing techniques for decision-making, crisis communication tips, unlocking organizational agility in large companies, 5 keys to doing business in the digital age, and when it works for regular brands to sell themselves as premium. More information

Eduardo Ruiz: 3 Tips for Digital Transformation 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) The Facebooks and Googles of the world are taking a lot of advertising money away from traditional media because they claim they have the best data. Is that true? Eduardo Ruiz, President and General Manager of A+E Networks Latin America, urges managers to drill down into the data to really understand the local customer and find competitive advantage. ... More information

Eduardo Ruiz: A Change of Mindset 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) How can you maintain your revenues while experimenting with the next business model? It's not easy but you have to adopt an innovation mindset, insists Eduardo Ruiz, President and General Manager of A+E Networks Latin America. "One has to come to the realization that you don't have all the answers. It's okay to fail, but do it quickly, learn and move ... More information
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