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Iniciativa estratégica de salud ViDA: Vivir con Dermatitis Atópica.

Date: 01/11/2021 Author(s): Jordi Cohen; Jaume Ribera; Hector De Paz; Susana Aceituno; Jaume Ribera Document type: Study and Monograph La dermatitis atópica (DA) es una enfermedad inflamatoria crónica recidivante de la piel. Debido a la heterogeneidad de esta enfermedad y a su banalización, entre otras causas, existe una serie de necesidades no cubiertas. En consecuencia, hay numerosas oportunidades de mejora para optimizar su manejo, pero, para poder definir estrategias de mejora ... More information

Barman: la oportunidad de Amazon

Date: 01/10/2021 Author(s): Javier Pijoan; Julián Villanueva; Carmen Balmaseda Document type: Case Barman era una de las cuatro empresas líderes del sector de las bebidas espirituosas. Debido a la presión de las ventas y los objetivos, los directores comerciales de Países Bajos, Bélgica y Alemania habían decidido establecer relaciones con los grandes clientes del canal de comercio electrónico, entre ellos Amazon. El resultado fue un aumento de las ... More information

Barman: The Amazon Opportunity

Date: 01/10/2021 Author(s): Javier Pijoan; Julián Villanueva; Carmen Balmaseda Document type: Case Barman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the ... More information

Spotify: Face the Music (Update 2021)

Date: 01/10/2021 Author(s): Govert Vroom; Isaac Sastre Boquet; Abhishek Deshmane Document type: Case By 2021, streaming had become "the" way to consume music, revitalizing an industry that was seeing double digit growth rates for the first time since the 1990s. And with its 155 million paid subscribers and 355 million total users, Spotify was undisputedly the most popular music streaming service in the world - for the year of 2020, it posted record ... More information

Digital and Quantic: Artificial Intelligence and Psychology in Human Resources

Date: 01/10/2021 Author(s): José Ramón Pin Arboledas; Guido Stein Document type: Case Lawrence Stuick left the meeting feeling uncertain. He had a headache. It seemed to him that each of the attendees had defended their own interests, even though they had used technical arguments to make their case. He did not know which arguments he should accept or what decision to make. Should he hire the recruiting firm or not? Should he take advantage ... More information

Tesla in the 2020s: Moment of Truth for the "Master Plan" - Teaching Note

Date: 01/10/2021 Author(s): Pascual Berrone; Adrian Caldart; Joan Enric Ricart; Isaac Sastre Boquet Document type: Teaching Note Founded in 2003, and headed by the admired - and controversial - Elon Musk, in 2020 Tesla had become the automaker with the highest market capitalization, and the global leader of the electric car market. Was this valuation justified? The case presents a panorama of the automotive industry (discussing its main actors, business figures, and business ... More information

Haier in Japan & Haier in India - Teaching Note

Date: 01/10/2021 Author(s): Carlos Sánchez-Runde; Yih-Teen Lee; Sebastian Reiche Document type: Teaching Note Founded in 1984 by Zhang Ruimin, CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in the home appliances industry. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, washing machines, and air conditioners ... More information

Generativity: a systematic review and conceptual framework

Date: 01/09/2021 Author(s): Llewellyn D.W. Thomas; Richard Tee Document type: Article in Journal (refereed) The construct of generativity is increasingly adopted to describe system innovation in digital contexts. We systematically review this construct, investigating its antecedents, processes and outcomes in management studies. We draw on different theoretical perspectives to develop an integrative conceptual framework. We argue that generativity is a sociotechnical ... More information

Primark: Clouds Ahead?

Date: 01/09/2021 Author(s): Julián Villanueva; José Luis Nueno; Carmen Balmaseda Document type: Case With global sales of approximately $1.75 trillion in 2018, fashion retail was one of the world?s largest industries. In the 1980s, a new manufacturing strategy called Quick Response (QR) revolutionized the sector. This approach reduced the delivery time for orders and continued evolving until becoming the Fast Fashion (FF) business model. However, ... More information

Tesla in the 2020s: Moment of Truth for the "Master Plan"

Date: 01/09/2021 Author(s): Pascual Berrone; Adrian Caldart; Joan Enric Ricart; Isaac Sastre Boquet Document type: Case Founded in 2003, and headed by the admired - and controversial - Elon Musk, in 2020 Tesla had become the automaker with the highest market capitalization, and the global leader of the electric car market. Was this valuation justified? The case presents a panorama of the automotive industry (discussing its main actors, business figures, and business ... More information
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