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¿Se puede resucitar a un difunto? 

Date: 24/01/2019 Author(s): Valor Sabatier, Josep Document type: Opinion La mayoría, si no todos los negocios en el mundo requieren certificaciones o licencias para operar: desde los hospitales a los bares, o de las aerolíneas a los cines. No es posible establecerse y prestar un servicio por el que esperamos cobrar sin los correspondientes permisos. More information

Qualitative Customer Research 

Date: 18/01/2019 Author(s): Röthke, Claudia; Gregory, Robert Wayne Document type: Technical Note In order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative ... More information


Date: 15/01/2019 Author(s): Calleja, Ricardo; Blázquez, David Document type: Case More information

How prepared is your business to make the most of AI? 

Date: 01/2019 Author(s): Zamora, Javier; Herrera, Pedro Document type: Non-refereed article As a manager, you need a basic understanding of the concepts behind machine learning, so that you can communicate effectively with the experts who implement AI projects in your organization. You must also evaluate your organization's readiness and ability to undertake AI projects. To improve your chances of success, we explain the essentials and recommend ... More information Read related article

Business Trends for 2019 

Date: 18/12/2018 Author(s): Document type: Interview (Video) Which advancements, disruptions and events will shape the business world in 2019? IESE professors' predictions include Brexit, blockchain and "the Age of Assistance," among many others. Enjoy an expert preview of the year to come. More information

Jak sie promowac w social mediach 

Date: 16/12/2018 Author(s): Rzeczpospolita Interviewee(s): Las Heras, Mireia Document type: Interview W ostatnich latach niejednokrotnie moglismy uslyszec czy przeczytac o karierach zlamanych przez nieprzemyslana aktywnosc w mediach spolecznosciowych, w tym zwlaszcza przez niepoprawne politycznie komentarze, które blyskawicznie, wirusowo, rozniosly sie po sieci. Wiemy wiec, ze social media moga zaszkodzic, natomiast znacznie mniej mówi sie o tym, jak ... More information

IT Consumerization and the Transformation of IT Governance 

Date: 12/2018 Author(s): Gregory, Robert Wayne; Káganer, Evgeny; Henfridsson, Ola; Ruch, Thierry Jean Document type: Article in Journal (refereed) IT governance describes the decision rights and accountability framework used to ensure the alignment of IT-related activities with the organization's strategy and objectives. Conversely, IT consumerization refers to the process whereby the changing practices and expectations of consumers influence the IT-related activities of workers and managers ... More information Read related article

The Media Landscape: From Showtime to Screen Time 

Date: 01/10/2018 Author(s): Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley Editor(s): Cátedra Indra de Estrategia Digital Document type: Study and Monograph This note describes the situation of the media industry, with some focus on the USA, through the eyes of the executives that manage the companies in the media ecosystem. We have interviewed top executives from media companies, those people that “make it happen” in the industry. Some have agreed to be cited by name, and we do so when authorized, while ... More information Read related article

Tecnología digital: Esto se acaba 

Date: 18/09/2018 Author(s): Foncillas, Pablo Document type: Opinion La tecnología digital, tal y como la conocemos, está llegando a su fin. Afirmación un poco extrema, lo sé. En España decirlo, quizás sea más alarmista por tratarse de un país de PYMEs cuya mayoría apenas han exprimido la oportunidad digital (99 % de las empresas en España son pequeñas y medianas, generan en el entorno del 70% del empleo, según datos ... More information

Facebook: How to Manage Data Responsibly? 

Date: 17/09/2018 Author(s): IESE Insight Collaborator(s): Pinillo Bun, Fernando; Breidsprecher, Martin; Olivé, Iván Document type: Non-refereed article Fernando Pinillo Bun (Roca Junyent), Martin Breidsprecher (Azteca America) and Ivan Olivé (Edebé Group) discuss the fallout for the social media giant in the wake of the Cambridge Analytica scandal. More information
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