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Tech at a turning point: reckoning with digital transformation 

Date: 01/04/2019 Author(s): IESE Insight Document type: Non-refereed article The World Wide Web just turned 30. How should we manage, learn and innovate better for the web's next 30 years, all while ensuring our customers' trust is never breached? More information

IESE Business School Insight, 152 

Date: 01/04/2019 Author(s): IESE Insight Document type: Review How digitalization will affect your sector. 7 traits needed to navigate change. Interviews with New York Times' CEO Mark Thompson and Hyperloop's Bibop G. Gresta. 6 tips for taking a creative approach to IT. The complicated future of electric cars. The right investment mix for retirement. Beware of hiring star talent. 5 whistleblowing tips. Brexit ... More information

Prepare your business to make the most of AI 

Date: 01/04/2019 Author(s): Document type: Report (Video) More information

DJ World Conference 

Date: 21/03/2019 Author(s): de Santiago, Rafael Document type: Case Tokyo Music School (TOMS) has prepared some of the best disc jockeys (DJs) in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with a selection of world-renowned DJs. The long-term vision was to make this event grow into a global DJ convention. A number of world-famous ... More information

Optimizando 

Date: 03/03/2019 Author(s): Nueno, Pedro Document type: Opinion Acabamos de tener el fenomenal Mobile World Congress (MWC), que nos pone en el mapa del mundo con una imagen excelente de avance en conocimiento, calidad y eficiencia. Deberíamos estar muy agradecidos a quienes hacen esto posible cada año. Hemos visto que a tecnología le gustaría acabar conduciendo nuestros coches como se ... More information

The 4 pillars of intelligent connectivity 

Date: 25/02/2019 Author(s): Interviewee(s): Zamora, Javier; Editor(s): IESE Document type: Interview (Video) The scope of digital transformation sweeping across the globe is reflected in this year’s Mobile World Congress in Barcelona. Professor Javier Zamora explains what are the four pillars of this edition's theme: Intelligent Connectivity. More information

Los datos "tomados" 

Date: 24/02/2019 Author(s): Giné, Mireia Document type: Opinion El móvil me despierta, con puntualidad cupertiana, a la hora dictada por mensaje de voz. Lo desbloqueo con un simple eye-contact. Un sensor me abre las puertas del gimnasio a golpe de clic. Y todo, antes de sugerirme la ruta más rápida hasta la reunión que ha encontrado removiendo mi agenda? ¿O debería decir su agenda? More information

Las cuatro claves de la conectividad inteligente 

Date: 22/02/2019 Author(s): Zamora, Javier Document type: Opinion La elección de la conectividad inteligente como tema del Mobile World Congress de este año (MWC19), que se celebra del 25 al 28 de febrero en Barcelona, ilustra hasta qué punto la transformación digital se extiende por el mundo. Es, además, un término que engloba ideas como la conectividad, la IA, la industria 4.0, los contenidos inmersivos, la innovación ... More information

Agile Methodologies and Organizational Agility 

Date: 19/02/2019 Author(s): Gregory, Robert Wayne; Röthke, Claudia Document type: Technical Note Organizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' ... More information

Hypothesis-Driven Experimentation 

Date: 18/02/2019 Author(s): Röthke, Claudia; Gregory, Robert Wayne; Káganer, Evgeny Document type: Technical Note When addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven ... More information
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