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Changing Models of Work in the Digital Platform Economy 

Date: 01/08/2019 Author(s): Gregory, Robert Wayne; et al. Document type: Proceeding The proliferation of online labor platforms has significant consequences for the world of work, as workers adopt novel work roles in the gig economy, digital platforms function as new labor market intermediaries, and organizations reconfigure how they operate. This symposium aims to advance our understanding of this relatively novel phenomenon of platform-mediated ... More information

UX: creando la mejor experiencia del usuario 

Date: 12/07/2019 Author(s): Ferrandiz, Luis; Villanueva, Julián; Balmaseda, Carmen Document type: Technical Note User Experience o experiencia de usuario es el proceso de interacción entre un usuario y una página web o aplicación de una marca, lo que genera una sensación o impresión de esta. Dicho proceso incluye tanto el descubrimiento como las fases de conocimiento de la marca, la interacción con el plano digital, las cuestiones que surgen durante la etapa ... More information

Toolkit for tomorrow's executives

Date: 03/07/2019 Author(s): Collaborator(s): Valor Sabatier, Josep; Sponsor(s): Cátedra Indra de Estrategia Digital Document type: Report (Video) With 80% of CEOs worried about finding enough employees with the skills to handle digital disruption, here we highlight seven necessary traits, based on interviews with media executives affected by digital transformation. These insights are applicable to many sectors. More information

IESE Cities in Motion Index 2019 

Date: 06/05/2019 Author(s): Berrone, Pascual; Ricart, Joan Enric; Duch, Ana; Carrasco, Carlos Editor(s): Cátedra Schneider Electric de Sostenibilidad y Estrategia; CGS - Centro de Globalización y Estrategia Document type: Study and Monograph The IESE Cities in Motion Index (CIMI) is an index that aims to evaluate cities in relation to the nine dimensions that we consider key: human capital, social cohesion, the economy, governance, the environment, mobility and transportation, urban planning, international outreach, and technology. It is an index of cities that is objective, comprehensive, ... More information Read related article

Communicating Requirements With User Stories 

Date: 30/04/2019 Author(s): Röthke, Claudia; Gregory, Robert Wayne Document type: Technical Note IIn agile software development, user stories are the preferred way to communicate, discuss and prioritize requirements. For product managers, this is a crucial skill to convey user, market and stakeholder demands to the development team. This technical note gives an overview of how to structure and write user stories effectively. More information

Tech at a turning point: reckoning with digital transformation 

Date: 01/04/2019 Author(s): IESE Insight Document type: Non-refereed article The World Wide Web just turned 30. How should we manage, learn and innovate better for the web's next 30 years, all while ensuring our customers' trust is never breached? More information

IESE Business School Insight, 152 

Date: 01/04/2019 Author(s): IESE Insight Document type: Review How digitalization will affect your sector. 7 traits needed to navigate change. Interviews with New York Times' CEO Mark Thompson and Hyperloop's Bibop G. Gresta. 6 tips for taking a creative approach to IT. The complicated future of electric cars. The right investment mix for retirement. Beware of hiring star talent. 5 whistleblowing tips. Brexit ... More information

Prepare your business to make the most of AI 

Date: 01/04/2019 Author(s): Document type: Report (Video) AI algorithms are already available to most companies. Soon they will become an abundant commodity. This is why data are the most precious resource of all. This has several implications.
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DJ World Conference 

Date: 21/03/2019 Author(s): de Santiago, Rafael Document type: Case Tokyo Music School (TOMS) has prepared some of the best disc jockeys (DJs) in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with a selection of world-renowned DJs. The long-term vision was to make this event grow into a global DJ convention. A number of world-famous ... More information


Date: 03/03/2019 Author(s): Nueno, Pedro Document type: Opinion Acabamos de tener el fenomenal Mobile World Congress (MWC), que nos pone en el mapa del mundo con una imagen excelente de avance en conocimiento, calidad y eficiencia. Deberíamos estar muy agradecidos a quienes hacen esto posible cada año. Hemos visto que a tecnología le gustaría acabar conduciendo nuestros coches como se veía en los excelentes stands ... More information
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