Search Results

1105 items match your search criteria. Click here for tips on how to optimize your results.
New search Refine search
Sorted by date

Nadie es inmune

Date: 01/03/2021 Author(s): Josep Valor Sabatier Document type: Opinion El ciberataque sufrido por el SEPE pone nuevamente de actualidad el ataque a los sistemas informáticos de empresas e instituciones. Estos existen desde que los ordenadores entraron en las empresas y se fueron convirtiendo en elementos indispensables para su funcionamiento. El advenimiento de internet y la conectividad con el exterior hicieron posibles ... More information

Introduction to Martech

Date: 01/03/2021 Author(s): Luis Ferrandiz; Julián Villanueva; Alberto Sánchez; Carmen Balmaseda Document type: Technical Note Martech, also known as marketing technology, is a term used to refer to the set of software tools and other tech assets which organizations use to optimize the planning, implementation, and measurement of marketing campaigns and/or to efficiently manage their customers. This concept emerged from the shift in consumer behavior in the new digital age. ... More information

Introducción al martech

Date: 01/03/2021 Author(s): Luis Ferrandiz; Julián Villanueva; Alberto Sánchez; Carmen Balmaseda Document type: Technical Note El martech, también llamado marketing technology, denomina el conjunto de herramientas de software y otros activos tecnológicos de los que las organizaciones hacen uso para optimizar la planificación, ejecución y medición de las campañas de marketing y/o para gestionar más eficientemente a sus clientes. Este concepto surge del cambio en el comportamiento ... More information

Indexa Capital: Getting Ready for a New Round of Capitalization

Date: 01/03/2021 Author(s): José Luis Suárez; Mariola Soriano Document type: Case Indexa Capital is Spain's first first robo-advisor. Its founders have experience in entrepreneurship, new technologies and investment management. Indexa specializes in passive investment, following the model established by other companies in the United States and Europe. The company has undergone two rounds of capitalization and is negotiating an agreement ... More information

Indexa Capital: preparando una nueva ronda de capitalización

Date: 01/03/2021 Author(s): José Luis Suárez; Mariola Soriano Document type: Case Indexa Capital es el primer robo-advisor establecido en España. Sus fundadores tienen experiencia tanto en el emprendimiento como en nuevas tecnologías y gestión de inversiones. Indexa se especializa en inversión pasiva, y sigue el modelo de otras empresas que operan en Estados Unidos y Europa. Han tenido dos rondas de capitalización y negocian un ... More information

Entrepreneurial framing

Date: 01/03/2021 Author(s): Yuliya Snihur; Llewellyn D.W. Thomas; Raghu Garud; Nelson Phillips Document type: Article in Journal (refereed) There is increasing recognition among scholars that entrepreneurs use framing to legitimize their ventures and the broader fields within which they operate. Yet, there is no unifying framework to bring together existing theoretical perspectives on entrepreneurial framing and to make sense of their underlying mechanisms. Based on an integrative review ... More information

Netflix: from DVD-by-mail to streaming

Date: 01/02/2021 Author(s): Alejandro Lago; Philip Moscoso; Isaac Sastre Boquet Document type: Exercise Since its foundation in 1997 Netflix has been a major success story. For the year 2020 the company expected to achieve revenues of around 25 billion dollars and 200 million customers in 190 countries. This exercise provides information on how Netflix's business models has developed over the years. The objective is to analyze the digital transformation ... More information

Netflix: del DVD por correo al streaming

Date: 01/02/2021 Author(s): Alejandro Lago; Philip Moscoso; Isaac Sastre Boquet Document type: Exercise Netflix fue fundada en 1997 y, desde entonces, ha experimentado un éxito increíble. Para el año 2020, esperaba alcanzar unos ingresos de 25.000 millones de dólares y superar los 200 millones de clientes repartidos en 190 países. En este ejercicio se proporciona información sobre cómo ha ido evolucionado el modelo de negocio de Netflix. El objetivo ... More information

The Incentive game under target effects in ridesharing

Date: 01/02/2021 Author(s): Xirong Chen; Zheng Li ; Liu Ming; Weiming Zhu Document type: Article in Journal (refereed) Problem Definition: We study a ridesharing platform’s optimal bonus-setting decisions for capacity and profit maximization problems in which drivers set daily income targets. Academic and Practical Relevance: Sharing economy companies have been providing monetary rewards to incentivize self-scheduled drivers to work longer. We study the effectiveness ... More information

Measuring platform return on participation

Date: 01/02/2021 Author(s): ZÖE CLEMENTS; Rashik Parmar; Llewellyn D.W. Thomas Document type: Article in Journal (refereed) While industry platforms can transform industries and drive the digital economy, there is little guidance for managers to help them decide which industry platform to join. Derived from industry research, we propose a six-step Return on Participation (ROP) method that enables managers to clearly and logically review how their firms are impacted by a ... More information
PAGE 1 of 111
Go to page