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Ética e inteligencia artificial 

Date: 09/2019 Author(s): Marín García, Sergio Editor(s): Cátedra CaixaBank de Responsabilidad Social Corporativa Document type: Study and Monograph La inteligencia artificial (IA), y todas las aplicaciones y servicios basados en esta tecnología, han recibido una atención considerable por parte de la comunidad científica y empresarial durante los últimos años. Junto a un optimismo generalizado ante las potenciales aplicaciones de la inteligencia artificial, el desarrollo de esta tecnología también ... More information

Glovo 1.0 

Date: 01/09/2019 Author(s): Ricart i Costa, Joan Enric; Tapia Pagès, Albert; Carenzo, Mathieu Editor(s): Cátedra Carl Schroeder de Dirección Estratégica Document type: Case In the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, ... More information

Conectando 

Date: 25/08/2019 Author(s): Nueno, Pedro Document type: Opinion Un día, en una reunión de un consejo de administración, con todos los consejeros alrededor de una mesa, se me ocurrió tratar de estimar cuántos metros de cable eléctrico había sobre la mesa. Muchos consejeros habían abierto su portátil, pero lo habían conectado a un cargador que, a su vez, habían conectado en unos enchufes que había en la mesa. More information

Changing Models of Work in the Digital Platform Economy 

Date: 01/08/2019 Author(s): Gregory, Robert Wayne; et al. Document type: Proceeding The proliferation of online labor platforms has significant consequences for the world of work, as workers adopt novel work roles in the gig economy, digital platforms function as new labor market intermediaries, and organizations reconfigure how they operate. This symposium aims to advance our understanding of this relatively novel phenomenon of platform-mediated ... More information

Spotify: Face the Music (2019 Update) 

Date: 31/07/2019 Author(s): Vroom, Govert; Sastre Boquet, Isaac Document type: Case In early 2019, Spotify announced an operating profit of €94 million for the fourth quarter of 2018. The world's largest streaming company was approaching profitability for the first time, after a decade of massive losses. Previously a staggering increase in revenue, which exceeded $5 billion at the end of 2018, had failed to get it out of the red. ... More information

Glovo 2.0 

Date: 16/07/2019 Author(s): Ricart i Costa, Joan Enric; Tapia Pagès, Albert; Carenzo, Mathieu Editor(s): Cátedra Carl Schroeder de Dirección Estratégica Document type: Case The last-mile food-delivery market is on the rise. The trend is clear: every day, more people are using apps to buy things and order food from their mobile phone. Local restaurants and other businesses have seen an opportunity to sell their products and services to a market that, until recently, was unattainable. More and more competitors have entered ... More information

UX: creando la mejor experiencia del usuario 

Date: 12/07/2019 Author(s): Ferrandiz, Luis; Villanueva, Julián; Balmaseda, Carmen Document type: Technical Note User Experience o experiencia de usuario es el proceso de interacción entre un usuario y una página web o aplicación de una marca, lo que genera una sensación o impresión de esta. Dicho proceso incluye tanto el descubrimiento como las fases de conocimiento de la marca, la interacción con el plano digital, las cuestiones que surgen durante la etapa ... More information

Toolkit for tomorrow's executives
 

Date: 03/07/2019 Author(s): Collaborator(s): Valor Sabatier, Josep; Sponsor(s): Cátedra Indra de Estrategia Digital Document type: Report (Video) With 80% of CEOs worried about finding enough employees with the skills to handle digital disruption, here we highlight seven necessary traits, based on interviews with media executives affected by digital transformation. These insights are applicable to many sectors. More information

Jobs to Be Done 

Date: 07/06/2019 Author(s): Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, Javier Document type: Technical Note The Jobs to Be Done (JTBD) theory is grounded upon the fact that customers do not buy products or services but instead "hire" them to do a given "job"; hence its name. This technical note introduces JTBD theory and explains how to apply it in an environment of high digital density. More information

IESE Cities in Motion Index 2019 

Date: 06/05/2019 Author(s): Berrone, Pascual; Ricart, Joan Enric; Duch, Ana; Carrasco, Carlos Editor(s): Cátedra Schneider Electric de Sostenibilidad y Estrategia; CGS - Centro de Globalización y Estrategia Document type: Study and Monograph The IESE Cities in Motion Index (CIMI) is an index that aims to evaluate cities in relation to the nine dimensions that we consider key: human capital, social cohesion, the economy, governance, the environment, mobility and transportation, urban planning, international outreach, and technology. It is an index of cities that is objective, comprehensive, ... More information Read related article
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