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Mayores dirigiendo bien

Date: 01/10/2021 Author(s): Pedro Nueno Document type: Book Tras muchos años de experiencia a nivel internacional en el campo de la dirección de empresas, en Mayores dirigiendo bien el profesor Pedro Nueno profundiza en la última etapa empresarial de diversos directivos y cómo evoluciona a medida que aumenta la esperanza de vida en buenas condiciones físicas y mentales. Este libro se centra en la gestión y ... More information

Open Innovation

Date: 01/10/2021 Author(s): Julia Prats; Josemaria Siota Document type: Study and Monograph Companies such as Amazon, Alibaba, and Henkel are already innovating with start-ups by leveraging the capabilities of private accelerators, universities, venture capital firms, and more. The latter are some of the so-called corporate venturing enablers―institutions, within an innovation ecosystem, that facilitate a resource or activity in the collaboration ... More information Read related article

How top managers use the entrepreneurial gap to drive strategic change

Date: 01/09/2021 Author(s): R. Simons; Antonio Dávila Document type: Article in Journal (refereed) Prior research provides strong evidence for the association between business strategy and the design and use of management control systems. We complement this research by examining the role of management control systems in situations of strategic change. We report the results of an in-depth longitudinal field study of Henkel, a German multinational ... More information

Holaluz: conectar personas a la energía verde

Date: 01/09/2021 Author(s): Edi Soler Document type: Case Holaluz era, en 2013, la primera comercializadora de energía eléctrica online de España. Enfocada exclusivamente a clientes domésticos, los tres socios fundadores habían puesto en marcha un ambicioso plan de negocio con el que pretendían alcanzar 100.000 clientes en 3 años, aprovechando la liberalización del mercado eléctrico que, teóricamente, debía ... More information

Primark: Clouds Ahead?

Date: 01/09/2021 Author(s): Julián Villanueva; José Luis Nueno; Carmen Balmaseda Document type: Case With global sales of approximately $1.75 trillion in 2018, fashion retail was one of the world?s largest industries. In the 1980s, a new manufacturing strategy called Quick Response (QR) revolutionized the sector. This approach reduced the delivery time for orders and continued evolving until becoming the Fast Fashion (FF) business model. However, ... More information

Análisis de una nueva generación de start-ups en España y Portugal

Date: 01/07/2021 Author(s): Julia Prats; Juan Antonio Alcaraz Document type: Study and Monograph Análisis de una nueva generación de startups en España y Portugal tiene como objeto presentar los principales indicadores sobre el emprendimiento joven en Iberia analizando las 955 startups con quien se ha trabajado en la 14ª edición de los Premios Emprendedor XXI, comparándolos con los informes más destacados en el tema. Marcado por la propagación ... More information

Entrepreneurial framing

Date: 01/07/2021 Author(s): Yuliya Snihur; Llewellyn D.W. Thomas; R. Garud Document type: Proceedings There is increasing recognition among scholars that entrepreneurs legitimize their ventures and the broader fields within which they operate through framing. Yet, there is no unifying framework to bring together existing theoretical perspectives on entrepreneurial framing and to make sense of their underlying mechanisms. Based on an integrative review ... More information

How corporate giants can better collaborate with deep-tech startups

Date: 01/05/2021 Author(s): Josemaria Siota; Julia Prats; Vittoria Emanuela Bria Document type: Study and Monograph Companies such as Toyota, Samsung, Alibaba, and Lenovo are already innovating with start-ups in the deep tech field―a group of emerging technologies based on scientific discoveries or meaningful engineering innovations, offering a substantial advance over established technologies, and seeking to tackle some of the world’s fundamental challenges. Currently, ... More information

Betty 's Wines - Teaching Note

Date: 01/05/2021 Author(s): Antonino Vaccaro Document type: Teaching Note Betty is a very famous wine entrepreneur who works in the natural/organic wine sector. Although she has gained outstanding international success, she struggles to manage her team. The case is based on the notes of interviews made with Betty and one of her collaborators as a part of a 4-year project in which IESE's Center for Business in Society explored ... More information

Iberostar: Wave of Change

Date: 01/05/2021 Author(s): María del Mar de Ros; Elena San Román; Julia Prats Document type: Case During the World Travel Market (WTM), held on November 5 and 6 in London, the Wave of Change movement, promoted by Iberostar Group, received the highest award at the International Travel & Tourism Awards in the category, "Outstanding contribution to the travel & tourism industry" It also garnered the prestigious WTM World Responsible Tourism Award, ... More information
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