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Digital Leader's Toolkit

Date: 01/11/2015 Author(s): IESE IESE; IESE Insight Document type: Interview (Video) María Garaña, vice president of Microsoft EMEA and speaker at the IESE Global Alumni reunion 2015 in Munich, urged business leaders to avoid becoming "lost in the details of digital. We should focus on the forest, not the trees and ask how technology is going to impact customers." More information

'Digital detox'

Date: 01/12/2016 Author(s): Pablo Foncillas Document type: Opinion Viernes por la tarde cargas el coche y con tu pareja te diriges a un maravilloso hotel. Está en medio del campo, praderas verdes, altas montañas, playas desiertas, lugares ignotos. Tan ignotos, tanto, que no tienen cobertura. ¡Zas! No puedes enviar ni tampoco recibir mensajes. Ninguno, a nadie. No te ofrecen wifi tampoco. Están por toda la geografía ... More information

Digital Nudging

Date: 01/12/2016 Author(s): Christoph Schneider; Jan vom Brocke; Markus Weinmann Document type: Article in Journal (refereed) Digital nudging is the use of user-interface design elements to guide people's behavior in digital choice environments. Digital choice environments are user interfaces ? such as web-based forms and ERP screens ? that require people to make judgments or decisions. Humans face choices every day, but the outcome of any choice is influenced not only by ... More information

From Digital Thinking to Digital Doing: Business in a Web 2.0 World

Date: 01/04/2010 Author(s): IESE IESE Document type: Interview (Video) Short focused program promotional video: From Digital Thinking to Digital Doing: Business in a Web 2.0 World: Barcelona, June 8-11 More information

China's Explosive Digital Growth

Date: 01/12/2014 Author(s): IESE IESE; IESE Insight Document type: Interview (Video) The boundaries between the physical and digital are disappearing and as this expansion continues China will be in the vanguard. By 2015 some 680 million Chinese will be connected to the Internet and that same year three times as many smartphones will be sold in China than in the U.S. and most of them will be manufactured locally. More information

The Shift to Digital Content

Date: 01/04/2012 Author(s): IESE IESE; IESE Insight Document type: Interview (Video) What impact will a digital, paperless environment have on students learning experience? asks Prof. Evgeny Káganer. In an experiment providing half of Executive MBA students with paper materials and the other half with tablets, the main concern of the latter was the inability to view more than one document at a time. However, this was offset by accessibility, ... More information

Hacia la ciudad digital

Date: 01/01/2014 Author(s): Javier Zamora Document type: Non-refereed article Barcelona, que en muchos momentos clave ha estado a la vanguardia de los adelantos científicos y culturales, afronta un nuevo reto: manejar con eficacia el incremento de 'densidad digital' que las nuevas tecnologías le han proporcionado. Este derribo de las últimas murallas analógicas, por parte de la ciudad que albergará hasta el 2018 el Mobile World ... More information

Advanced Digital Media Strategies - New York

Date: 01/10/2011 Author(s): IESE IESE Document type: Interview (Video) Digital technology is not just about being on medias cutting edge. Its about whether or not your business will make a profit and sustain itself in the quickly evolving digital media landscape. Advanced Digital Media Strategies will show you how to find the right opportunities to build profitable media products, services and businesses. Rather than ... More information

Business Transformation in the Digital Age

Date: 01/01/2013 Author(s): IESE IESE Document type: Interview (Video) Gain a full, multidisciplinary understanding of how the digital age is transforming today's corporations and improve your decision-making skills by seeing how becoming digitally fluent can help you transform your company and fulfill its strategic goals. More information

La fusión digital (A)

Date: 01/11/2003 Author(s): Sandra Jódar; Jordi Gual Document type: Case En mayo de 2002, Canal Satélite Digital y Vía Digital, las dos únicas plataformas que venían ofreciendo televisión de pago por satélite en España desde 1997, anunciaban oficialmente su fusión. Se producía así un nuevo episodio en el "culebrón digital", que se había iniciado cuando el gobierno español impulsó una plataforma de televisión digital alternativa ... More information
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