Knowledge and Communication RSS

Books  How to run companies with the stroke of a hashtag

Llopis, Jaume Twitter has changed how we communication. The book 500 tweets for better management gathers thoughtful messages about the economy and business management from the active account of IESE's Jaume Llopis. Read article

Research Papers  Are we perceiving more polarization than there actually is?

Barasz, Kate; Kim, Tami; Evangelidis, Ioannis Are our inferences about Trump supporters or Brexiteers accurate? The more extreme the position, the more we may jump to faulty conclusions, says research by Kate Barasz. In an increasingly polarized world, understanding this cognitive bias is key. Read article

Studies and Reports  Media moves from showtime to screen time

Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley The media industry is experiencing tumultuous times, with the blurring of the boundaries that used to separate many products and formats. So much is morphing into "screen time" now, a concept that is upending media's traditional business models. Read article

Latest IESE documents

Toolkit for tomorrow's executives
Collaborator(s): Valor Sabatier, Josep; Sponsor(s): Cátedra Indra de Estrategia Digital
Lo bueno nunca muere Álvarez de Mon, Santiago