Knowledge and Communication RSS

Research Papers  Are we perceiving more polarization than there actually is?

Barasz, Kate; Kim, Tami; Evangelidis, Ioannis Are our inferences about Trump supporters or Brexiteers accurate? The more extreme the position, the more we may jump to faulty conclusions, says research by Kate Barasz. In an increasingly polarized world, understanding this cognitive bias is key. Read article

Studies and Reports  Media moves from showtime to screen time

Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley The media industry is experiencing tumultuous times, with the blurring of the boundaries that used to separate many products and formats. So much is morphing into "screen time" now, a concept that is upending media's traditional business models. Read article

Research Papers  Why Your Company Should Look Within When Acquiring New Knowledge

Moreira, Solon; Markus, Arjan; Laursen, Keld When licensing or otherwise acquiring new knowledge, it's not just what is acquired, but how well it's put to use. IESE's Solon Moreira and co-authors study licensed pharmaceutical technologies and find two keys to put new knowledge to work faster. Read article

Latest IESE documents

Abidjan Oliver, Xavier
The Media Landscape: From Showtime to Screen Time Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley