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Books  How to run companies with the stroke of a hashtag

Llopis, Jaume Twitter has changed how we communication. The book 500 tweets for better management gathers thoughtful messages about the economy and business management from the active account of IESE's Jaume Llopis. Read article

Articles and Opinion  In Search of the Virtuous Banker

Cowton, Christopher Despite some progress over the past 10 years, the controls put in place to prevent another global financial crisis fail to address two key concerns: corporate culture and individual character. Christopher Cowton proposes a virtue framework, so that those in the profession can start to define and agree what makes a good bank as well as a good banker. Read article

Articles and Opinion  Could Crowdfunding Be Right for Your Business?

Eufinger, Christian Crowdfunding is among the fastest growing segments in the financial industry. This article, based on research and teaching by IESE's Christian Eufinger in this emerging area, outlines the various options currently on the market, highlighting their strengths over traditional forms of financing. Read article