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Information Technologies
The iPhone effect: the consumer pressure transforming IT governance
Gregory, Robert Wayne; Káganer, Evgeny; Henfridsson, Ola; Ruch, Thierry Jean
Research by IESE's Robert W. Gregory and Evgeny Kaganer shows how widespread technology adoption is opening up -- and revolutionizing -- corporate IT governance, particularly when the pressure comes from consumers.
Media moves from showtime to screen time
Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley
The media industry is experiencing tumultuous times, with the blurring of the boundaries that used to separate many products and formats. So much is morphing into "screen time" now, a concept that is upending media's traditional business models.
5 Keys to Business in the Digital Age
Valor Sabatier, Josep
Risks or opportunities? Josep Valor analyzes five fundamental concepts of the digital economy and poses questions for reflection to help evaluate whether they present a threat or opportunity for your company.
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Latest IESE documents
¿Preparado para sacar provecho a la inteligencia artificial?
Zamora, Javier; Herrera, Pedro
Business Trends for 2019
Jak sie promowac w social mediach
Rzeczpospolita
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