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DOCUMENT TYPES
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Technical Notes
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Information Technologies
Health and (h)appiness: in search of the right business model
Antoja, Gabriel; Ribera, Jaume; Mur, Javier
Mobile health (mHealth) apps are experiencing double-digit annual growth rates, according to some studies. Yet many initiatives fail to find the right formula to stay afloat, says a report led by Jaume Ribera.
The five layers of a good digital experience
Ferrandiz, Luis; Villanueva, Julián; Balmaseda, Carmen
User experience (UX) is the cornerstone of app and website profitability. This practical note breaks down the five key elements of UX design, taking Booking.com as an example.
3 success factors for crowdfunding
Kyriakou, Harris; Genc, Yegin
Crowdfunding is creating opportunities for many innovators. Studying successful campaigns also shines a light on innovation that even the largest corporation can learn from. Research by IESE's Harris Kyriakou identifies three key factors that help predict success.
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Latest IESE documents
Tres claves para afrontar la transformación digital: organización, desempeño y gestión de datos
Villaplana, Francisco; Stein, Guido
Tres claves para afrontar la transformación digital: organización, desempeño y gestión de datos
Villaplana, Francisco; Stein, Guido
Automation and Unemployment: The Brazilian Case
Rocha e Oliveira, Paulo; Ottoni, Bruno; Estrela, Lucas; Barreira, Tiago
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