Information Technologies RSS

Studies and Reports  Health and (h)appiness: in search of the right business model

Antoja, Gabriel; Ribera, Jaume; Mur, Javier Mobile health (mHealth) apps are experiencing double-digit annual growth rates, according to some studies. Yet many initiatives fail to find the right formula to stay afloat, says a report led by Jaume Ribera. Read article

Technical Notes  The five layers of a good digital experience

Ferrandiz, Luis; Villanueva, Julián; Balmaseda, Carmen User experience (UX) is the cornerstone of app and website profitability. This practical note breaks down the five key elements of UX design, taking Booking.com as an example. Read article

Knowledge Exchange  3 success factors for crowdfunding

Kyriakou, Harris; Genc, Yegin Crowdfunding is creating opportunities for many innovators. Studying successful campaigns also shines a light on innovation that even the largest corporation can learn from. Research by IESE's Harris Kyriakou identifies three key factors that help predict success. Read article