Entrepreneurship RSS

Books  8 keys to strategic and speedy leadership

Pedro Nueno Is speed the enemy of reflection? For Pedro Nueno, agile leadership, moving at a quick pace, is a must -- especially under the current conditions. Read article

Articles and Opinion  Mix novelty and familiarity to move from niche to mainstream

Diego Zunino; Stine Grodal; José Luis Suárez Help your new product to "cross the chasm" and reach the "zone of adoption" with these practical tips. Read article

Knowledge Exchange  How to design a hybrid sales strategy

Cosimo Chiesa, Íñigo Gallo Iñigo Gallo asks his colleague Cosimo Chiesa about three key building blocks of a hybrid sales strategy -- a strategy that has become a necessity in lockdown times and offers advantages once the current storm has cleared. Read article

Latest IESE documents

Star Parks Rob Johnson
Soomaa Labs OU (A) Rob Johnson; Lenka Kolarova