Entrepreneurship RSS

Studies and Reports  Corporate venturing with deep-tech start-ups: Lessons learned from Asia

Josemaria Siota; Mª Julia Prats; Vittoria Emanuela Bria In just five years, investment in deep-tech start-ups has quadrupled to reach more than $60 billion in 2020. A new study offers advice to help larger companies team up with deep-tech start-ups, gleaned from cases in East and Southeast Asia. Read article

Articles and Opinion  Mix novelty and familiarity to move from niche to mainstream

Diego Zunino; Stine Grodal; José Luis Suárez Help your new product to "cross the chasm" and reach the "zone of adoption" with these practical tips. Read article

Knowledge Exchange  How to design a hybrid sales strategy

Cosimo Chiesa, Íñigo Gallo Iñigo Gallo asks his colleague Cosimo Chiesa about three key building blocks of a hybrid sales strategy -- a strategy that has become a necessity in lockdown times and offers advantages once the current storm has cleared. Read article

Latest IESE documents

How corporate giants can better collaborate with deep-tech startups Josemaria Siota; Julia Prats; Vittoria Emanuela Bria
Iberostar: Wave of Change María del Mar de Ros; Elena San Román; Julia Prats