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Entrepreneurship
Corporate venturing with deep-tech start-ups: Lessons learned from Asia
Josemaria Siota; Mª Julia Prats; Vittoria Emanuela Bria
In just five years, investment in deep-tech start-ups has quadrupled to reach more than $60 billion in 2020. A new study offers advice to help larger companies team up with deep-tech start-ups, gleaned from cases in East and Southeast Asia.
Mix novelty and familiarity to move from niche to mainstream
Diego Zunino; Stine Grodal; José Luis Suárez
Help your new product to "cross the chasm" and reach the "zone of adoption" with these practical tips.
How to design a hybrid sales strategy
Cosimo Chiesa, Íñigo Gallo
Iñigo Gallo asks his colleague Cosimo Chiesa about three key building blocks of a hybrid sales strategy -- a strategy that has become a necessity in lockdown times and offers advantages once the current storm has cleared.
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Latest IESE documents
How corporate giants can better collaborate with deep-tech startups
Josemaria Siota; Julia Prats; Vittoria Emanuela Bria
Betty 's Wines - Teaching Note
Antonino Vaccaro
Iberostar: Wave of Change
María del Mar de Ros; Elena San Román; Julia Prats
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