IESE Business School
Blogosphere
IESE Publishing
IESE Business School
Blogosphere
IESE Publishing
Español
Español
KNOWLEDGE AREAS
Accounting and Control
Business Ethics and Corporate Social Responsibility
Corporate Governance
Decision Analysis
Economics
Entrepreneurship
Finance
Information Technologies
Innovation and Change
Knowledge and Communication
Leadership and People Management
Marketing
Service and Operations Management
Strategy
DOCUMENT TYPES
Books
Cases
Technical Notes
Research Papers
Studies and Reports
Articles and Opinion
Knowledge Exchange
Videos and Podcasts
Decision Analysis
What kind of relationship should I have with Amazon?
Jané, Joan
Getting onto Amazon's e-commerce platform usually sends sales skyrocketing. But, let the seller beware: there are strings attached.
Are we perceiving more polarization than there actually is?
Barasz, Kate; Kim, Tami; Evangelidis, Ioannis
Are our inferences about Trump supporters or Brexiteers accurate? The more extreme the position, the more we may jump to faulty conclusions, says research by Kate Barasz. In an increasingly polarized world, understanding this cognitive bias is key.
How many choices should you offer your clients?
Reutskaja, Elena; Linder, Axel; Nagel, Rosemarie; Andersen, R.A.; Camerer, Colin
Choice is good, but having too many options can be paralyzing. Using MRI machines, researchers can actually see a point at which having too many alternatives starts overwhelming our brains. The ideal number of options may be fewer than marketers think.
Display all articles
Latest IESE documents
Mission Statements: What University Research Parks Tell Us About Timing
Alegre, Inés; Berbegal-Mirabent, Jasmina; Guerrero, Adrián
DJ World Conference
de Santiago, Rafael
ILUNION: el crecimiento corporativo sostenible y responsable
Tàpies, Josep; Martín, Miguel
Consult all references