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Decision Analysis
The flight path to wonderful decisions
García-Castro, Roberto; Ariño, Miguel Angel
Anyone can make a decision, but making a really good one requires strategy. The 2019 book
Wonderful Decisions
, by Roberto García-Castro and Miguel Angel Ariño, presents a model for bias-minimizing decision-making for the best possible results.
What kind of relationship should I have with Amazon?
Jané, Joan
Getting onto Amazon's e-commerce platform usually sends sales skyrocketing. But, let the seller beware: there are strings attached.
Are we perceiving more polarization than there actually is?
Barasz, Kate; Kim, Tami; Evangelidis, Ioannis
Are our inferences about Trump supporters or Brexiteers accurate? The more extreme the position, the more we may jump to faulty conclusions, says research by Kate Barasz. In an increasingly polarized world, understanding this cognitive bias is key.
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Latest IESE documents
Sustainability of Column-Supported RC Slabs: Fiber Reinforcement as an Alternative
de la Fuente, Albert; Casanovas-Rubio, Maria del Mar; Pons, Oriol; Armengou Orús, Jaume
Crowdfunding Entrepreneurial or Humanitarian Needs? The Influence of Signals and Biases on Decisions
Moleskis, Melina; Alegre, Inés; Canela, Miguel Ángel
HR Analytics at Barney
N'Guessan, Marie Noelle; Alegre, Inés; Canela, Miguel Ángel
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