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Innovation and Change
Mix novelty and familiarity to move from niche to mainstream
Diego Zunino; Stine Grodal; José Luis Suárez
Help your new product to "cross the chasm" and reach the "zone of adoption" with these practical tips.
Stretch assignment: resources for staying well during lockdown
IESE Insight
Living life and going to work in the age of coronavirus takes its toll physically, emotionally and mentally. A survey of European workers by IESE's Jeroen Neckebrouck finds those who maintained an exercise routine coped better.
Resilience, a key concept for the world's smartest cities
Pascual Berrone; Joan Enric Ricart
London once again tops IESE's annual ranking of the smartest cities in the world. As COVID-19 forces a rethink of urban strategies everywhere, resilience emerges as tomorrow's leading concern.
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Latest IESE documents
Netflix: from DVD-by-mail to streaming
Alejandro Lago; Philip Moscoso; Isaac Sastre Boquet
COVID-19 Management at Vall d'Hebron University Hospital (Abridged)
Jaume Ribera; Laia Arnal; Miguel Cebrián; Mariona Esquerdo; Mihalis Markakis; Weiming Zhu
Telefónica: 95 Years of Innovation
Julia Prats; Vittoria Emanuela Bria
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