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Innovation and Change
Mix novelty and familiarity to move from niche to mainstream
Diego Zunino; Stine Grodal; Fernando F. Suárez
Help your new product to "cross the chasm" and reach the "zone of adoption" with these practical tips.
Stretch assignment: resources for staying well during lockdown
IESE Insight
Living life and going to work in the age of coronavirus takes its toll physically, emotionally and mentally. A survey of European workers by IESE's Jeroen Neckebrouck finds those who maintained an exercise routine coped better.
Resilience, a key concept for the world's smartest cities
Pascual Berrone; Joan Enric Ricart
London once again tops IESE's annual ranking of the smartest cities in the world. As COVID-19 forces a rethink of urban strategies everywhere, resilience emerges as tomorrow's leading concern.
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Latest IESE documents
The Effect of Patent Protection on Inventor Mobility
Eduardo Melero; Neus Palomeras; David Wehrheim
Restructuring the Power Sector
Gina Martí; Leticia Pelizan Pavlak; Ahmad Rahnema Alavi
Ambar: From a Guild Mentality to "Liquid Lawyers"
Guido Stein; Jaime Stein
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