Service and Operations Management RSS

Studies and Reports  Big data to help predict social exclusion

Martínez de Albéniz, Victor; Echave Martínez, Cynthia Just as businesses can use big data to anticipate consumer behavior and optimize profits, social enterprises and governments can use it to predict social vulnerability and fight poverty. But the disruptive impact of COVID-19 may require retraining the models. Read article

Articles and Opinion  Hurry! Only 3 left in stock! When scarcity signals are most powerful

Calvo, Eduard; Cui, Ruomeng; Wagner, Laura Many retailers disclose product availability to get customers to buy, but does it really boost sales and profits? By studying this effect in online retail, we identify the contexts where scarcity signals are most powerful. Read article

Knowledge Exchange  5 steps to get a handle on operations in times of crisis

IESE Insight Steering your company to recovery, with resilience, may depend on forward-thinking operations management. Professor Jaume Ribera breaks down the key considerations in each stage of the life cycle of a crisis. Read article

Latest IESE documents

'Big data' al servei de la inclusió social Victor Martínez de Albéniz; Cynthia Echave Martínez
Pairwise influences in dynamic choice Stefano Nasini; Victor Martínez de Albéniz