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Studies and Reports  5 strategies to build an alliance for social good

Arias Padilla, Diego; Fontrodona, Joan It's clearer than ever that business and social initiatives need to work together to build a better world. An alliance to vaccinate millions of at-risk children is an inspiring example as the race to develop a coronavirus vaccine accelerates. Read article

Studies and Reports  Super Bowl Sunday: Kickoff time for advertising

IESE Insight

With 1 in 4 viewers saying they tune in to the Super Bowl just for the commercials, the American football championship has become a major opportunity for advertisers. How are brands using the event? Plus: IESE's Iñigo Gallo recommends how to stay ahead of the trends.

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Knowledge Exchange  How to design a Merry Christmas campaign

Sánchez-Lozano, Santiago; Antoja, Núria; Bernabé, Lluís What are the key features of a Christmas marketing campaign that will make the season bright? Three experts weigh in on what works for a holly jolly Christmas campaign. Read article

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