Knowledge Exchange

Knowledge and Communication

The Future of Advertising Is Storytelling

Oliver, Xavier; Tatge, Larisa How can a company distinguish itself in a crowded field, now that everyone seems to know all about everything? The answer is great storytelling, says IESE's Xavier Oliver. Reveal what your company really stands for, what it offers the world, and you are sure to win some hearts and minds. Read article
Leadership and People Management

10 Keys to Managing Millennials

IESE Insight Millennials? ever-growing presence in the workforce is redefining management policies and leadership styles. Learn how to better recruit, develop and retain top millennial talent in the years to come. Read article
Knowledge and Communication

2016's Most-Viewed Insights from IESE's Business Knowledge Portal

Which articles were the most popular with our readership in 2016? To celebrate the year's close, we count down 10 ideas with impact, gleaned from IESE faculty's recent research. These 10 insights have the potential to change the way you approach business management today and in the future. Read article
Economics

Brexit Blues: Assessing the Fallout

Mas, Núria; Videla, Pedro Is Brexit as bad as the markets' moves seem to suggest? Who will be most affected? What might the future relationship between the EU and the U.K. look like? Here we share two economists' views on what is happening and what happens next. Read article
Economics

Brexit Blues: Assessing the Fallout

Díaz Giménez, Javier; Mas, Núria; Pastor, Alfredo; Rosenberg, Mike; Videla, Pedro; Leggett, Brian O'Connor; Vives, Xavier; Reiche, B. Sebastian Is Brexit as bad as the markets' moves seem to suggest? Who will be most affected? What might the future relationship between the EU and the U.K. look like? Here we share economists' views on what is happening and what happens next. Read article
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